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About the company

Baidu Inc is a Chinese language Internet search provider. The Company offers a Chinese language search platform on its Baidu.com Website that enables users to find information online, including Webpages, news, images, documents and multimedia files, through links provided on its Website. The Company operates through two segments, Baidu Core segment and iQIYI segment. Baidu Core mainly provides search-based, feed-based, and other online marketing services, as well as products and services from the Company’s new artificial intelligence (AI) initiatives. Within Baidu Core, the Company’s product and services offerings are categorized as Mobile Ecosystem, Baidu AI Cloud and Intelligent Driving & Other Growth Initiatives. iQIYI is an online entertainment service provider that offers original, professionally produced and partner-generated content on its platform.

  • Revenue in HKD (TTM)145.89bn
  • Net income in HKD20.78bn
  • Incorporated2000
  • Employees39.80k
  • Location
    Baidu IncBaidu Campus, No. 10, Shangdi10th Street Haidian District,BEIJING 100085ChinaCHN
  • Phone+86 1 059928888
  • Fax+86 1 059920000
  • Websitehttp://www.baidu.com/
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Peer analysis

Key Information
CompanyRevenue (TTM)Net income (TTM)Market capEmployeesPrice/earnings (TTM)Price/book value (MRQ)Price/cash flow (TTM)Price/sales (TTM)EPS (excl. extraordinary items, TTM)EPS (incl. extraordinary items, TTM)Revenue per share (TTM)Book value per share (MRQ)Asset turnover (TTM)Inventory turnover (TTM)Receivables turnover (TTM)Revenues per employee (TTM)Return on avg assets (TTM)Return on avg assets (5 yr avg)Return on investment (TTM)Return on investment (5 yr avg)Gross margin (TTM)Gross margin
(5 yr avg)
Net profit margin (TTM)Net Profit margin
(5 yr avg)
Quick ratio (MRQ)Interest coverage (TTM)Total debt to capital (MRQ)Payout ratio
(5 yr avg)
Revenue
(YOY change %)
Revenue
(5 yr growth rate)
Net income
(YOY change %)
Net income
(5 yr growth rate)
Capital expenditure
(5 yr growth rate)
Dividend
(5 yr growth rate)
Dentsu Group Inc66.83bn-855.04m56.37bn71.13k--1.2515.510.8436-64.57-64.575,026.253,323.130.372419.510.88918,722,120.00-0.2516-0.2732-0.5676-0.591187.3889.18-0.6756-0.88711.096.650.3752--4.675.07-117.90---1.809.16
360 Security Technology Inc9.50bn-448.21m63.39bn5.99k--1.82--6.68-0.0594-0.05941.264.530.22347.506.251,470,635.00-1.073.56-1.284.2260.2061.80-4.8112.794.39--0.061614.91-4.89-7.1677.65--0.062213.54
Baidu Inc145.89bn20.78bn271.13bn39.80k12.740.97848.841.867.347.3451.5595.570.3309--12.423,665,683.005.153.046.753.9651.7153.6915.578.94----0.23310.008.835.65181.26-6.51-12.77--
Data as of Jun 07 2024. Currency figures normalised to Baidu Inc's reporting currency: Hong Kong Dollar HKD

Institutional shareholders

12.13%Per cent of shares held by top holders
HolderShares% Held
The Vanguard Group, Inc.as of 30 Apr 202487.46m3.88%
BlackRock Fund Advisorsas of 09 May 202453.76m2.38%
China Asset Management Co., Ltd.as of 31 Dec 202333.01m1.46%
BlackRock Advisors (UK) Ltd.as of 09 May 202417.70m0.79%
E Fund Management Co., Ltd.as of 31 Dec 202317.70m0.79%
Krane Funds Advisors LLCas of 09 May 202416.19m0.72%
JPMorgan Asset Management (Asia Pacific) Ltd.as of 30 Apr 202413.70m0.61%
Hang Seng Investment Management Ltd.as of 10 May 202411.99m0.53%
Baillie Gifford & Co.as of 30 Apr 202411.45m0.51%
Geode Capital Management LLCas of 30 May 202410.62m0.47%
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Data from 31 Mar 2024 - 29 Apr 2024Source: FactSet Research Systems Inc.
Data Provided by LSEG
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