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About the company
Nelly Group AB (publ), formerly Qliro Group AB (publ), is a Sweden-based group of Internet retailers. With a direct-to-consumer strategy and own brand NLY by Nelly, it offers fashion and beauty products to young women through Nelly.com. Its assortment includes lingerie and swimwear, clothing, accessories, beauty products and sportswear for women. The clothes and accessories are purchased from manufacturers in, for example, the United Kingdom, Turkey and China. The Company operates on the Scandinavian market.
- Revenue in SEK (TTM)1.26bn
- Net income in SEK168.50m
- Incorporated1936
- Employees162.00
- LocationNelly Group AB (publ)Lundbygatan 1BORAS 506 30SwedenSWE
- Phone+46 107032000
- Fax+46 107032136
- Websitehttps://www.nellygroup.com/
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Peer analysis
Key Information
- Key Information
- Stock Performance
- Per Share Data
- Efficiency
- Management Effectiveness
- Profitability
- Financial Strength
- Growth Rates
| Company | Revenue (TTM) | Net income (TTM) | Market cap | Employees | Price/earnings (TTM) | Price/book value (MRQ) | Price/cash flow (TTM) | Price/sales (TTM) | EPS (excl. extraordinary items, TTM) | EPS (incl. extraordinary items, TTM) | Revenue per share (TTM) | Book value per share (MRQ) | Asset turnover (TTM) | Inventory turnover (TTM) | Receivables turnover (TTM) | Revenues per employee (TTM) | Return on avg assets (TTM) | Return on avg assets (5 yr avg) | Return on investment (TTM) | Return on investment (5 yr avg) | Gross margin (TTM) | Gross margin (5 yr avg) | Net profit margin (TTM) | Net Profit margin (5 yr avg) | Quick ratio (MRQ) | Interest coverage (TTM) | Total debt to capital (MRQ) | Payout ratio (5 yr avg) | Revenue (YOY change %) | Revenue (5 yr growth rate) | Net income (YOY change %) | Net income (5 yr growth rate) | Capital expenditure (5 yr growth rate) | Dividend (5 yr growth rate) |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| W5 Solutions AB (publ) | 491.65m | 14.69m | 1.02bn | 182.00 | 78.80 | -- | 22.79 | 2.07 | 0.7361 | 0.7361 | 30.07 | -- | -- | -- | -- | 2,701,352.00 | -- | 1.61 | -- | 2.32 | 50.21 | 44.58 | 2.99 | 1.97 | -- | 2.09 | -- | -- | 26.80 | 33.95 | 178.15 | 22.52 | 97.58 | -- |
| Tecnotree Oyj | 750.56m | 71.64m | 1.02bn | 695.00 | 16.98 | 0.7629 | 7.93 | 1.36 | 0.3298 | 0.3298 | 3.28 | 7.34 | 0.5099 | -- | 2.31 | 92,823.22 | 4.72 | 13.97 | 5.43 | 16.65 | 97.71 | 94.29 | 9.26 | 18.57 | -- | 5.53 | 0.0494 | 0.5058 | -8.71 | 8.78 | -25.42 | 1.51 | 26.82 | -- |
| Softronic AB | 915.80m | 66.70m | 1.07bn | 483.00 | 17.04 | 3.88 | 12.15 | 1.17 | 1.26 | 1.26 | 17.33 | 5.54 | 1.97 | -- | 4.86 | 1,896,066.00 | 14.36 | 16.53 | 21.60 | 24.98 | 65.71 | 65.81 | 7.28 | 8.97 | -- | -- | 0.062 | 84.47 | 8.71 | 4.68 | -18.98 | -0.0455 | -- | -14.76 |
| Spir Group ASA | 971.80m | -10.96m | 1.08bn | 363.00 | -- | 0.6731 | 10.20 | 1.11 | -0.0872 | 6.02 | 7.77 | 12.69 | 0.4293 | -- | 248.15 | -- | -0.4606 | -0.3176 | -0.56 | -0.3929 | 57.55 | 60.15 | -1.07 | -0.658 | -- | 0.7478 | 0.1026 | -- | -15.29 | 41.60 | -163.25 | -- | 19.68 | -- |
| Cint Group AB (publ) | 1.60bn | -1.89bn | 1.22bn | 764.00 | -- | 0.5379 | -- | 0.7642 | -5.31 | -5.31 | 4.51 | 6.41 | 0.2976 | -- | 1.49 | 2,095,691.00 | -35.06 | -23.88 | -44.06 | -27.29 | 83.87 | 67.95 | -117.81 | -97.66 | -- | -- | 0.2051 | -- | -9.48 | 8.89 | -1,394.06 | -- | 17.12 | -- |
| FormPipe Software AB | 401.45m | -28.70m | 1.30bn | 93.00 | -- | 1.49 | 45.01 | 3.23 | -0.5289 | 9.12 | 7.40 | 16.04 | 0.4182 | -- | 5.28 | 4,316,710.00 | -2.99 | 0.5075 | -4.06 | 0.7587 | 107.57 | 109.74 | -7.15 | 1.06 | -- | -- | 0.002 | -- | 9.29 | -9.61 | -388.63 | -- | -- | -- |
| Enad Global 7 AB (publ) | 1.63bn | -1.94bn | 1.37bn | 550.00 | -- | 0.8905 | 3.27 | 0.8412 | -21.84 | -21.84 | 18.35 | 17.34 | 0.4368 | 37.19 | 7.61 | 2,956,909.00 | -51.98 | -9.12 | -60.10 | -10.64 | 74.96 | 74.37 | -118.99 | -25.44 | 1.48 | -39.43 | 0.2076 | -- | -5.06 | 23.34 | -718.57 | -- | 40.33 | -- |
| Briox AB | 15.71m | -25.72m | 1.38bn | 37.00 | -- | 14.24 | -- | 87.99 | -0.3631 | -0.3631 | 0.2229 | 1.36 | 0.1806 | -- | 7.83 | 424,459.50 | -29.57 | -41.74 | -33.53 | -49.48 | 193.52 | 219.75 | -163.73 | -219.64 | -- | -- | 0.0066 | -- | 21.41 | 28.63 | 8.70 | -- | -- | -- |
| SSH Communications Security Oyj | -1.07tn | -1.07tn | 1.41bn | 135.00 | -- | 6.91 | -- | -- | -- | -- | -- | 0.3502 | -- | -- | -- | -- | -- | -4.89 | -- | -13.46 | -- | 99.64 | -- | -8.29 | 1.82 | -- | 0.0409 | -- | -2.48 | 13.93 | -112.39 | -- | -- | -- |
| Admicom Oyj | 402.56m | 56.61m | 1.80bn | 310.00 | 31.63 | 4.79 | 16.96 | 4.46 | 1.06 | 1.06 | 7.54 | 7.01 | 0.8917 | 266.17 | 49.39 | 121,731.50 | 12.56 | 16.55 | 15.54 | 19.78 | 95.91 | 94.61 | 14.09 | 20.52 | 1.96 | 137.61 | 0.0052 | 66.58 | 6.08 | 11.48 | -9.64 | -4.55 | 80.12 | -18.86 |
| Nelly Group AB (publ) | 1.26bn | 168.50m | 1.81bn | 162.00 | 10.70 | 4.45 | 8.07 | 1.43 | 5.62 | 5.62 | 42.12 | 13.51 | 1.34 | 3.20 | 23.73 | 7,800,618.00 | 17.87 | 3.05 | 28.06 | 5.95 | 54.30 | 48.49 | 13.35 | 2.13 | 0.9457 | 13.98 | 0.414 | -- | 15.47 | -1.95 | 102.04 | -- | 38.94 | -- |
| cBrain A/S | 358.70m | 61.56m | 1.88bn | 203.00 | 29.90 | 4.04 | 18.30 | 5.24 | 2.20 | 2.20 | 12.85 | 16.28 | 0.6432 | -- | 5.04 | 1,237,714.00 | 11.04 | 15.58 | 12.25 | 18.06 | 83.89 | 84.49 | 17.16 | 21.85 | -- | 24.35 | 0.0799 | 19.13 | -6.17 | 15.90 | -33.47 | 22.65 | 12.08 | 48.17 |
| Remedy Entertainment Oyj | 634.82m | -139.01m | 2.13bn | 391.00 | -- | 3.53 | -- | 3.36 | -0.9584 | -0.9584 | 4.39 | 4.15 | 0.6369 | -- | 5.50 | -- | -13.95 | -7.20 | -16.65 | -8.32 | 79.43 | 70.23 | -21.90 | -13.86 | -- | 0.0666 | 0.244 | -- | 17.47 | 7.69 | -262.35 | -- | -- | -- |
| Smart Eye AB (publ) | 403.67m | -172.75m | 2.28bn | 289.00 | -- | 1.76 | -- | 5.65 | -4.59 | -4.59 | 10.72 | 34.13 | 0.2115 | 1.89 | 6.18 | -- | -9.05 | -11.45 | -9.98 | -12.61 | 86.85 | 88.22 | -42.80 | -68.46 | 1.87 | -5.27 | 0.2045 | -- | 13.69 | 44.04 | 25.02 | -- | 24.20 | -- |
| Stillfront Group AB (publ) | 5.71bn | -2.40bn | 2.32bn | 1.24k | -- | 0.5553 | -- | 0.4055 | -4.72 | -4.72 | 11.32 | 8.05 | 0.4169 | -- | 7.85 | 4,593,725.00 | -17.51 | -9.09 | -19.89 | -10.11 | 80.75 | 57.16 | -42.00 | -26.99 | -- | 1.76 | 0.5284 | -- | -15.24 | 7.43 | 67.50 | -- | 2.35 | -- |
| Lime Technologies AB (publ) | 739.80m | 111.69m | 2.44bn | 511.00 | 21.93 | 6.82 | 12.64 | 3.30 | 8.38 | 8.38 | 55.54 | 26.97 | 0.813 | -- | 7.18 | 1,447,746.00 | 12.27 | 11.48 | 19.18 | 18.27 | 107.16 | 105.91 | 15.10 | 14.19 | -- | 14.17 | 0.3343 | 56.29 | 7.88 | 16.91 | 24.94 | 12.24 | 24.41 | 12.47 |
Data as of Feb 27 2026. Currency figures normalised to Nelly Group AB (publ)'s reporting currency: Swedish Krona SEK
3.68%Per cent of shares held by top holders
| Holder | Shares | % Held |
|---|---|---|
| American Century Investment Management, Inc.as of 05 Feb 2026 | 356.88k | 1.19% |
| SEB Funds ABas of 30 Jan 2026 | 218.83k | 0.73% |
| Handelsbanken Fonder ABas of 31 Dec 2024 | 178.55k | 0.59% |
| Storebrand Asset Management AS (Sweden)as of 30 Sep 2025 | 119.70k | 0.40% |
| Storebrand Asset Management ASas of 31 Jan 2026 | 115.70k | 0.39% |
| Dimensional Fund Advisors LPas of 05 Feb 2026 | 55.26k | 0.18% |
| Axxion SA (Luxembourg)as of 30 Sep 2025 | 20.00k | 0.07% |
| Skandia Investment Management ABas of 28 Nov 2025 | 15.99k | 0.05% |
| Lannebo Kapitalf�rvaltning AB (Sweden)as of 31 Dec 2025 | 14.00k | 0.05% |
| Victory Capital Management, Inc. (Investment Management)as of 31 Dec 2025 | 9.95k | 0.03% |
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Data from 31 Dec 2025 - 31 Jan 2026Source: FactSet Research Systems Inc.
