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About the company
Upsales Technology AB is a Sweden-based software company. It develops, markets and sells a cloud-based software, SaaS (software as a service), for CRM (customer relationship management), marketing automation and analysis. The Company’s analysis tool helps the customers to gain better insight into the deal and can derive income from specific market initiatives. The Company is focused on B2B (business to business) companies, primarily SMEs (small and medium enterprises) active in the IT (information technology) and software, media and financial services industries, among others.
- Revenue in SEK (TTM)152.03m
- Net income in SEK22.46m
- Incorporated2014
- Employees67.00
- LocationUpsales Technology ABKungsgatan 49STOCKHOLM 111 20SwedenSWE
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Peer analysis
Key Information
- Key Information
- Stock Performance
- Per Share Data
- Efficiency
- Management Effectiveness
- Profitability
- Financial Strength
- Growth Rates
| Company | Revenue (TTM) | Net income (TTM) | Market cap | Employees | Price/earnings (TTM) | Price/book value (MRQ) | Price/cash flow (TTM) | Price/sales (TTM) | EPS (excl. extraordinary items, TTM) | EPS (incl. extraordinary items, TTM) | Revenue per share (TTM) | Book value per share (MRQ) | Asset turnover (TTM) | Inventory turnover (TTM) | Receivables turnover (TTM) | Revenues per employee (TTM) | Return on avg assets (TTM) | Return on avg assets (5 yr avg) | Return on investment (TTM) | Return on investment (5 yr avg) | Gross margin (TTM) | Gross margin (5 yr avg) | Net profit margin (TTM) | Net Profit margin (5 yr avg) | Quick ratio (MRQ) | Interest coverage (TTM) | Total debt to capital (MRQ) | Payout ratio (5 yr avg) | Revenue (YOY change %) | Revenue (5 yr growth rate) | Net income (YOY change %) | Net income (5 yr growth rate) | Capital expenditure (5 yr growth rate) | Dividend (5 yr growth rate) |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 5Th Planet Games A/S | 6.53m | 4.36m | 236.01m | 2.00 | 121.59 | 1.94 | 77.68 | 36.15 | 0.0076 | 0.0076 | 0.0242 | 0.4768 | 0.0514 | -- | 0.5862 | 3,439,192.00 | 3.43 | -10.53 | 3.66 | -12.89 | 74.07 | 89.71 | 66.79 | -63.57 | -- | -- | 0.00 | -- | 20.02 | 41.98 | -120.13 | -- | -- | -- |
| Nord Insuretech Group AB | 3.42m | -31.81m | 251.73m | -- | -- | 8.44 | -- | 73.65 | -0.1162 | -0.1162 | 0.0118 | 0.083 | 0.0416 | -- | 0.1047 | -- | -38.69 | -64.54 | -123.95 | -132.10 | 102.60 | 88.51 | -930.75 | -880.64 | -- | -20.75 | 0.2372 | -- | -58.19 | -53.14 | 32.58 | -- | -20.65 | -- |
| Elon AB (publ) | 4.67bn | -99.40m | 251.88m | 325.00 | -- | 0.6843 | 38.16 | 0.0539 | -6.69 | -6.69 | 314.10 | 24.77 | 2.37 | 6.27 | 8.81 | 14,372,620.00 | -5.05 | -0.5815 | -14.16 | -1.49 | 16.74 | 14.56 | -2.13 | -0.2397 | 0.5915 | -1.11 | 0.167 | -- | -1.21 | 19.00 | -329.87 | -- | 41.97 | -- |
| Avensia AB | 423.25m | 21.66m | 259.12m | 289.00 | 11.97 | 6.00 | 6.67 | 0.6122 | 0.5834 | 0.5834 | 11.40 | 1.16 | 2.06 | -- | 4.71 | 1,464,536.00 | 10.52 | 4.09 | 22.92 | 9.35 | 79.48 | 77.07 | 5.12 | 1.88 | -- | 8.22 | 0.5078 | -- | 0.2371 | 5.96 | 28.55 | 80.80 | -37.58 | 14.87 |
| Impero A/S | 57.57m | -12.37m | 272.21m | 41.00 | -- | 391.27 | -- | 4.73 | -0.3605 | -0.3605 | 1.68 | 0.0185 | 1.52 | -- | 13.41 | 983,561.00 | -32.69 | -45.88 | -184.50 | -93.32 | 55.38 | 48.08 | -21.48 | -58.96 | -- | -85.63 | 0.00 | -- | 28.38 | -- | 11.58 | -- | -- | -- |
| Sleep Cycle AB (publ) | 247.88m | 53.21m | 337.01m | 36.00 | 6.33 | 4.69 | 5.68 | 1.36 | 2.62 | 2.62 | 12.22 | 3.54 | 1.14 | -- | 6.95 | 6,885,556.00 | 24.37 | 17.75 | 65.34 | 43.80 | 80.72 | 76.15 | 21.47 | 17.89 | -- | -- | 0.0932 | 127.50 | -5.22 | 9.23 | -15.06 | 3.85 | -- | -- |
| Techstep ASA | 950.22m | -89.24m | 352.75m | 259.00 | -- | 0.7513 | 3.11 | 0.3712 | -2.73 | -2.73 | 29.16 | 14.37 | 0.8719 | 188.37 | 7.59 | 3,864,838.00 | -8.19 | -5.69 | -14.01 | -9.85 | 43.53 | 39.15 | -9.39 | -6.19 | 0.3424 | -6.54 | 0.2487 | -- | -6.67 | -2.62 | -105.73 | -- | 2.84 | -- |
| Leaddesk Oyj | -1.07tn | -1.07tn | 368.86m | 225.00 | -- | 1.97 | -- | -- | -- | -- | -- | 3.02 | -- | -- | -- | -- | -- | -2.94 | -- | -4.19 | -- | 77.16 | -- | -3.15 | -- | -- | 0.444 | -- | 7.60 | 20.65 | 133.01 | -6.01 | 21.10 | -- |
| Elliptic Laboratories ASA | 128.60m | -105.86m | 369.80m | 85.00 | -- | 2.05 | -- | 2.88 | -1.06 | -1.06 | 1.31 | 1.80 | 0.465 | -- | 1.41 | -- | -38.28 | -12.82 | -41.75 | -13.68 | -- | -- | -82.32 | -51.82 | -- | -0.8502 | 0.0646 | -- | -23.20 | 27.37 | -1,642.02 | -- | 14.00 | -- |
| Upsales Technology AB | 152.03m | 22.46m | 387.28m | 67.00 | 17.25 | 21.12 | 11.80 | 2.55 | 1.33 | 1.33 | 9.03 | 1.09 | 1.42 | -- | 7.30 | 2,269,105.00 | 20.97 | 18.23 | 104.37 | 66.40 | 71.31 | 68.93 | 14.77 | 15.15 | -- | -- | 0.1317 | 129.17 | 5.02 | 15.11 | 21.50 | 27.59 | 31.96 | -- |
| Opter AB | 97.88m | 17.17m | 420.00m | 49.00 | 24.46 | 14.26 | 24.46 | 4.29 | 2.86 | 2.86 | 16.31 | 4.91 | 2.31 | -- | 7.20 | 1,997,449.00 | 40.49 | 35.09 | 58.00 | 52.55 | -- | -- | 17.54 | 16.05 | -- | -- | 0.00 | -- | 16.74 | 16.34 | 25.04 | 22.86 | -- | -- |
| G5 Entertainment AB (publ) | 941.58m | 30.02m | 420.86m | 845.00 | 13.00 | 0.8566 | 3.30 | 0.447 | 3.86 | 3.86 | 121.17 | 58.60 | 1.56 | -- | 54.19 | -- | 4.96 | 17.31 | 5.87 | 21.73 | 70.61 | 66.76 | 3.19 | 8.86 | -- | -- | 0.0028 | 46.77 | -17.01 | -7.04 | -74.77 | -29.08 | -6.02 | -20.38 |
| H100 Group AB | 3.04m | -16.72m | 442.70m | 1.00 | -- | 1.52 | -- | 145.40 | -0.1839 | -0.1839 | 0.0448 | 0.9072 | 0.0434 | 2.94 | 9.22 | 3,044,700.00 | -23.82 | -16.17 | -25.35 | -16.94 | -41.99 | 8.70 | -549.19 | -122.57 | 2.47 | -583.68 | 0.00 | -- | 103.06 | 33.93 | -71.19 | -- | -- | -- |
| DonkeyRepublic Holding A/S | 230.81m | -13.34m | 445.32m | 163.00 | -- | 2.91 | 17.76 | 1.93 | -0.3415 | -0.3415 | 6.28 | 2.65 | 0.9509 | 9.66 | 16.10 | 991,876.70 | -5.50 | -18.90 | -8.04 | -26.76 | 71.82 | 56.24 | -5.78 | -32.57 | 0.8073 | 0.0273 | 0.4963 | -- | 27.17 | 34.44 | 57.75 | -- | -- | -- |
| Freja eID Group AB | 51.09m | -15.31m | 461.26m | 32.00 | -- | 20.97 | 3,942.39 | 9.03 | -0.6201 | -0.6201 | 2.09 | 0.7701 | 0.7848 | -- | 4.44 | 1,596,625.00 | -23.52 | -45.68 | -75.15 | -95.96 | 115.83 | 120.41 | -29.97 | -89.18 | -- | -15.17 | 0.3309 | -- | 16.36 | 18.47 | 34.47 | -- | 0.6973 | -- |
| Oneflow AB | 170.60m | -51.10m | 531.32m | 147.00 | -- | 5.59 | -- | 3.11 | -1.81 | -1.81 | 6.03 | 3.36 | 0.6778 | -- | 5.64 | 1,160,565.00 | -20.30 | -30.27 | -40.49 | -52.18 | 124.60 | -- | -29.95 | -57.81 | -- | -263.84 | 0.1357 | -- | 25.69 | 44.82 | 37.65 | -- | 33.09 | -- |
Data as of Feb 27 2026. Currency figures normalised to Upsales Technology AB's reporting currency: Swedish Krona SEK
29.51%Per cent of shares held by top holders
| Holder | Shares | % Held |
|---|---|---|
| Danske Bank A/S (Investment Management)as of 31 Jan 2026 | 1.40m | 8.33% |
| Herald Investment Management Ltd.as of 31 Dec 2025 | 1.00m | 5.94% |
| Nordea Investment Management ABas of 31 Oct 2025 | 853.18k | 5.07% |
| SEB Funds ABas of 31 Dec 2025 | 669.85k | 3.98% |
| Teknik Innovation Norden Fonder ABas of 31 Dec 2025 | 489.78k | 2.91% |
| Schroder Investment Management (Europe) SA (Finland)as of 30 Jun 2025 | 290.00k | 1.72% |
| Goldman Sachs Asset Management BVas of 30 Jun 2024 | 252.97k | 1.50% |
| BlackRock Fund Advisorsas of 06 Feb 2026 | 9.25k | 0.06% |
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Data from 31 Dec 2025 - 31 Jan 2026Source: FactSet Research Systems Inc.
