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About the company
YouGov plc is an international online research data and analytics technology group. The Company’s principal activity is the provision of market research, data analytics and related services. The Company’s divisions include Data Products, Consumer Panel Services (CPS), and Research. The Data Products division comprises its syndicated data products, which are available to clients on a subscription basis. The CPS division provides household consumer purchasing data across over 18 European countries. The Research division offers a wide range of quantitative and qualitative research that is tailored to meet client’s specific requirements. Its subscription-based data products suite includes YouGov BrandIndex and YouGov Profiles as well as newer behavioral products, such as YouGov Safe. YouGov BrandIndex allows users to continuously monitor over 16 fundamental metrics. CPS Consumer Tracking solutions provide regular tracking of purchasing trends for consumer segments, brands, among others.
- Revenue in GBP (TTM)388.90m
- Net income in GBP13.40m
- Incorporated1998
- Employees3.12k
- LocationYouGov PLC50 Featherstone StreetLONDON EC1Y 8RTUnited KingdomGBR
- Phone+44 208 051 8285
- Fax+44 207 012 6001
- Websitehttps://corporate.yougov.com/
Peer analysis
- Key Information
- Stock Performance
- Per Share Data
- Efficiency
- Management Effectiveness
- Profitability
- Financial Strength
- Growth Rates
| Company | Revenue (TTM) | Net income (TTM) | Market cap | Employees | Price/earnings (TTM) | Price/book value (MRQ) | Price/cash flow (TTM) | Price/sales (TTM) | EPS (excl. extraordinary items, TTM) | EPS (incl. extraordinary items, TTM) | Revenue per share (TTM) | Book value per share (MRQ) | Asset turnover (TTM) | Inventory turnover (TTM) | Receivables turnover (TTM) | Revenues per employee (TTM) | Return on avg assets (TTM) | Return on avg assets (5 yr avg) | Return on investment (TTM) | Return on investment (5 yr avg) | Gross margin (TTM) | Gross margin (5 yr avg) | Net profit margin (TTM) | Net Profit margin (5 yr avg) | Quick ratio (MRQ) | Interest coverage (TTM) | Total debt to capital (MRQ) | Payout ratio (5 yr avg) | Revenue (YOY change %) | Revenue (5 yr growth rate) | Net income (YOY change %) | Net income (5 yr growth rate) | Capital expenditure (5 yr growth rate) | Dividend (5 yr growth rate) |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Brave Bison Group PLC | 35.05m | 1.19m | 75.83m | 192.00 | 42.55 | 2.08 | 33.75 | 2.16 | 0.0174 | 0.0174 | 0.5061 | 0.3558 | 1.01 | -- | 4.32 | 182,526.00 | 3.41 | 6.32 | 4.89 | 11.22 | 66.37 | 52.06 | 3.39 | 4.52 | -- | -- | 0.0738 | 4.87 | -8.06 | 14.32 | -33.28 | -- | -9.49 | -- |
| Pebble Group PLC | 123.11m | 6.10m | 79.56m | 523.00 | 14.42 | 1.01 | 3.87 | 0.6463 | 0.0371 | 0.0371 | 0.7517 | 0.5314 | 1.01 | 4.31 | 3.69 | 235,390.10 | 4.98 | 5.23 | 6.58 | 7.11 | 44.43 | 40.51 | 4.96 | 5.37 | 1.27 | 19.82 | 0.0642 | -- | 0.8835 | 3.17 | 9.85 | -- | 26.52 | -- |
| S4 Capital PLC | 786.10m | -315.50m | 137.36m | 7.17k | -- | 0.2533 | -- | 0.1747 | -0.469 | -0.469 | 1.17 | 0.8094 | 0.5358 | -- | 2.19 | 109,698.60 | -21.50 | -7.07 | -29.87 | -9.89 | 89.90 | 85.26 | -40.13 | -13.68 | -- | -10.38 | 0.413 | -- | -16.14 | 31.57 | -2,046.15 | -- | -4.31 | -- |
| M&C Saatchi Plc | 355.27m | 6.75m | 156.49m | 1.98k | 23.14 | 3.97 | 11.30 | 0.4405 | 0.0553 | 0.08 | 2.91 | 0.3228 | 1.49 | -- | 2.89 | 179,157.30 | 2.82 | 0.8128 | 6.94 | 2.49 | 60.47 | 60.83 | 1.90 | 0.5692 | -- | 6.03 | 0.5849 | 60.71 | -5.86 | 0.7443 | 360.55 | -- | -12.76 | -4.46 |
| YouGov Plc | 388.90m | 13.40m | 245.56m | 3.12k | 18.52 | 1.29 | 4.32 | 0.6314 | 0.1131 | 0.1131 | 3.29 | 1.62 | 0.6428 | -- | 5.11 | 124,687.40 | 2.17 | 4.29 | 3.27 | 6.41 | 82.18 | 82.19 | 3.37 | 5.43 | -- | 3.38 | 0.5373 | 62.01 | 15.99 | 20.60 | 658.33 | 6.99 | -1.26 | 13.09 |
| Public Policy Holding Company Inc | -100.00bn | -100.00bn | 254.32m | 447.00 | -- | 3.70 | -- | -- | -- | -- | -- | 2.41 | -- | -- | -- | -- | -- | -13.63 | -- | -17.12 | -- | 32.01 | -- | -13.79 | -- | -- | 0.3785 | -- | 10.80 | 21.91 | -68.19 | -- | 5.93 | -- |
| Next 15 Group PLC | 689.95m | 15.88m | 306.12m | 3.99k | 19.74 | 1.86 | 6.54 | 0.4437 | 0.1535 | 0.1535 | 6.76 | 1.63 | 1.15 | -- | 3.84 | 172,832.90 | 2.72 | 1.15 | 5.03 | 1.94 | 75.64 | 78.57 | 2.37 | 0.9497 | -- | 9.48 | 0.4607 | 315.81 | -0.6619 | 19.40 | -25.41 | 77.15 | 6.41 | 43.76 |
| 4imprint Group plc | 1.01bn | 87.51m | 1.12bn | 1.60k | 12.81 | 11.74 | 12.05 | 1.11 | 3.10 | 3.10 | 35.75 | 3.39 | 5.15 | 22.54 | 18.70 | 629,104.80 | 44.71 | 33.19 | 80.74 | 53.95 | 15.92 | 34.58 | 8.68 | 6.35 | 1.49 | -- | 0.0324 | 112.30 | 3.12 | 9.70 | 10.36 | 22.37 | 19.10 | -- |
| Holder | Shares | % Held |
|---|---|---|
| abrdn Investment Management Ltd.as of 31 Jul 2024 | 8.50m | 7.21% |
| Artemis Investment Management LLPas of 23 Jan 2026 | 8.29m | 7.04% |
| Octopus Investments Ltd.as of 09 Feb 2026 | 8.19m | 6.95% |
| Liontrust Investment Partners LLPas of 25 Nov 2025 | 7.20m | 6.11% |
| T. Rowe Price International Ltd.as of 31 Jul 2025 | 5.72m | 4.85% |
| Brown Capital Management LLCas of 31 Jul 2025 | 5.70m | 4.84% |
| T. Rowe Price Hong Kong Ltd.as of 31 Dec 2025 | 4.43m | 3.76% |
| Jupiter Asset Management Ltd.as of 31 Jul 2025 | 4.34m | 3.69% |
| Rathbones Investment Management Ltd.as of 31 Jul 2025 | 4.20m | 3.56% |
| Raymond James Wealth Management Ltd. (Investment Management)as of 31 Jul 2021 | 3.49m | 2.96% |
