NIKE, Inc. Announces New Geography Leadership Appointments
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To: Lst-Global
From: EHill
Subject: Leadership Announcements
Team,
In recent months, the Senior Leadership Team has benefited from having our Geography VP/GMs at the table helping us move faster and bringing us closer to athletes* in both countries and marketplaces around the world.
As we continue to drive our Win Now actions and stand up our Sport Offense, I’d like to share several important leadership changes across three of our Geo VP/
EMEA
If you look at what we’ve proven since—that athletes* don’t just endorse culture, they shape it; that taking a point of view like Just Do It beats playing it safe; and that sport is a mirror of society, not just an escape from it—you’ll find Carl in the stands, on the field, and in the highlight reels of this company. He was often behind the scenes but always focused on making Nike better. As we work to invite more people into the world of sport, I know we can draw lessons from Carl’s career, and I look forward to doing so as we celebrate and thank him for everything he’s given this company.
With Carl’s retirement, I’m excited to share that
César started at Nike nearly 25 years ago as an EKIN in
Most recently, César helped integrate merchandising, sport priorities, and analytics to sharpen how we serve athletes* and scale innovation. Earlier in his career, his general management experience across
César is a builder. He sets a clear bar, develops strong teams, and moves with intent. That combination makes him the right leader for EMEA at this moment. You can read more about César’s background and experience here.
GREATER CHINA
I also want to share that
Angela joined Nike in 2005 and has held a range of increasingly senior roles across Greater China for more than 20 years. Her tenure and leadership have spanned pivotal moments for sport, culture, and our business in this geo, including the
Throughout her more than two decades with Nike, Angela has earned a reputation for strong leadership, deep knowledge of the marketplace and the business and helping steward us through complexity and change. For this, and so much more, we are grateful for Angela’s contributions to so many chapters of Nike’s storied presence in this critical market.
Please join me in thanking Angela for her dedication and wishing her the best in her next chapter.
Greater China is at a critical moment that calls for a leader who knows how to rebuild momentum, earn trust, and reconnect sport and culture to the marketplace. That’s why I’ve asked
Cathy is a 25-year Nike veteran who began her journey as a store athlete at what was then Niketown Portland and went on to lead teams across every geography. Most recently, she served as VP/
Cathy has lived and worked across multiple regions, including
Cathy is excited to return to
You can read more about Cathy’s background and experience here.
APLA
With Cathy’s transition, I’m pleased to share that Cristin “Crissy” Campbell, currently VP of
Crissy has spent more than 15 years at Nike – eight of those in APLA across a range of business leadership roles, including leading
As we live our Maxim to Be on the Offense Always, I’m confident these changes will further accelerate our Sport Offense, advance our Win Now actions, and position
My best,
Elliott
President & CEO,
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