Campaign fronted by the global superstar and brand ambassador explores the distinct universes of the three new parfums
A daring new chapter of the iconic euphoria franchise, euphoria elixirs are a sensorial exploration of confidence, pleasure and sensuality. Embodied by global icon and
"The euphoria elixirs are full of energy, possibility of expression and versatility!" said ROSALÍA. "Each of the three scents represents its own mood, but the vanilla notes (which I love) run through all of them, giving a warm and familiar feeling on the skin. This reunion with
euphoria elixirs introduce premium, ultra-concentrations that celebrate the versatility of their key ingredient, vanilla – soft yet strong, sweet yet seductive. Richly layered and modern in spirit, the assortment takes shape through three vibrant, emotive interpretations: magneticelixir, bold elixir and solar elixir.
The euphoria elixir collection:
Expressive. Radiant. Confident.
This collection explores vanilla—the fruit of the orchid, euphoria's signature flower—through its full evolution from its fresh, green beginnings (solar elixir) to its vibrant ripeness (magnetic elixir), and finally to its sun-kissed, dried, and toasted warmth (bold elixir). Each scent pairs a distinct vanilla facet with a complementary note to define a clear mood: solar elixir fuses vanilla with mango for a bright, luminously joyful energy; magnetic elixir layers vanilla with musk for a soft, intimately romantic warmth; and bold elixir contrasts vanilla with oakwood for a deeper, more intense impression.
Co-created with master perfumers from some of the world's most esteemed fragrance houses, all three scents are parfum intense with 28% or more ultra-concentration – the highest fragrance concentration for
magnetic elixir (musky vanilla)
magnetic elixir captures the irresistible pull of effortless confidence and sensuality. Anchored by Dancing Lady Orchid, ambrette absolute and an indulgent musky vanilla blend, this rich, sweet fragrance has a seductive charm and lingers like a warm touch.
Perfumer: Caroline Dumur
Fragrance House: IFF
bold elixir (oakwood vanilla)
bold elixir is sensual, woody and addictive, channeling the intensity and rich depth of toasted vanilla. This warmth is contrasted by the unexpected presence of smoky orchid, rich oakwood and jasmine absolute. The result is a daring scent, exuding unapologetic confidence.
Perfumers: Carlos Benaim,
Fragrance House: IFF
solar elixir (mango vanilla)
solar elixir is a radiant expression of joy – pure, luminous and full of life. Inspired by the blooming vanilla flower in its rare green and fruity stage, the fragrance is brightened by the warm glow of Golden Orchid and juicy mango. This elixir radiates with vibrant energy, evoking the sensation of skin warmed by the sun.
Perfumer: Nicolas Bonneville
Fragrance House: dsm-firmenich
The Packaging:
The original euphoria bottle remains a timeless, sculptural icon. For the new elixirs, this classic design has been reinvented through color – vivid hues of magnetic pink, bold purple and solar yellow reflect youthful energy and individuality. The signature cap has also been infused with monochromatic color for a striking visual parallel to the intense juice.
The Campaign:
Following her
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Across underwear, jeans, apparel, accessories, home and fragrance,
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Founded in
TVC: Linked HERE
Editorial Credit:
Music Credits: Artist: ROSALÍA, Song: "
Social Media: @calvinklein
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