Reseller partners can sell faster, earn more, and build pipeline with automated tools and transparent pricing

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Feb. 24, 2026-- Confluent, Inc. (Nasdaq: CFLT), the data streaming pioneer, today announced Sell With Confluent, a new reseller program that gives system integrators everything they need to drive sales and grow their businesses in the data streaming platform market. This streamlined program will empower partners with automated quotes, instant approvals, and co-marketing funds to fuel their growth. They can now rapidly scale their data streaming businesses and meet customer needs for real-time solutions.

Data streaming is an important strategic priority for 86% of IT leaders, according to the 2025 Data Streaming Report. It’s now the backbone of most modern businesses, creating a massive opportunity for system integrators to meet customer demand and lead the market in real-time solutions. However, traditional reseller models hold them back with complex approval processes, unclear incentive structures, and lengthy deal cycles. Sell With Confluent addresses these challenges by providing partners with the tools and expertise to sell faster and capture market share.

“Our partners see the demand every day—businesses need a data streaming platform now," said Kamal Brar, Senior Vice President, Partners and Technology Group at Confluent. "Sell With Confluent removes what's been holding them back: slow approvals, murky pricing, complicated processes. We've made it simple so they can capitalize on the opportunity in front of them.”

Empowering Partners to Lead With Data Streaming

Sell With Confluent is built on three pillars designed to help system integrators close deals faster, earn more on every transaction, and scale their data streaming practices with confidence:

1. Accelerated Profitability and Incentives. Confluent has restructured its rewards frameworkto ensure that partners are highly compensated for sourcing and closing deals, which creates opportunities for double-digit discounts that are market competitive.
2. High-Velocity Automation. New self-service quoting tools will enable instant quote generation with programmatic discounts applied automatically. Partners also benefit from deal protection that safeguards sourced opportunities, ensuring that their pipeline investments are secure.
3. Strategic Marketing and Co-Investment. The Business Investment Fund (BIF) provides access to co-investment funds for marketing activities that include workshops, regional events, and customer engagement programs. Partners can leverage pre-built regional playbooks to maximize local relevance and impact.

Hear From Confluent’s Partners

"Our clients need real-time data capabilities to stay competitive," said Alex Widrick, AppMod and Cloud Leader–Northeast at Pellera Technologies. "Sell with Confluent makes it simple for us to deliver. The program equips us with everything we need to grow our data streaming business while helping customers modernize their data infrastructure with confidence."

"Speed is everything when customers need to modernize their data infrastructure," said Anuj Kaushal, Senior Manager, Global Partnerships at Persistent Systems. "Sell with Confluent helps us scale our streaming business quickly and meet customer demand without delay. This simplicity lets our team focus on what matters: helping customers modernize and innovate with real-time solutions."

"SVA has always focused on combining leading technology with excellent service," said Marie Fraune, Head of Competence Center Data Engineering and Microservices at SVA. "Sell with Confluent makes that easier than ever. The program lets us respond to customer needs immediately and deliver real-time streaming solutions that drive real business outcomes."

Become a Confluent Partner Today!

Sell With Confluent is part of the newly launched Partner Nexus, a home base for its 1,400+ partners worldwide. Partner Nexus brings everything partners need into one place, including program details, tools, resources, and insights to accelerate growth. It makes collaboration with Confluent simple, driving better outcomes for partners and customers alike. Join here.

Additional Resources

• Read the blog for more details on the Sell With Confluent partner program.
• Learn more about Confluent’s partner programs.
• See how Confluent is helping its customers transform their businesses.

About Confluent

Confluent is the data streaming platform that is pioneering a fundamentally new category of data infrastructure that sets data in motion. Confluent’s cloud-native offering is the foundational platform for data in motion—designed to be the intelligent connective tissue enabling real-time data from multiple sources to constantly stream across an organization. With Confluent, organizations can meet the new business imperative of delivering rich, digital frontend customer experiences and transitioning to sophisticated, real-time, software-driven backend operations. To learn more, please visit www.confluent.io.

Confluent® and associated marks are trademarks or registered trademarks of Confluent, Inc.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260224559545/en/

Media Contact
Lyn Eyad
pr@confluent.io

Source: Confluent, Inc.