Marcus Theatres leads the industry in fourth quarter box office growth; Marcus Hotels & Resorts reports record revenue and Adjusted EBITDA for fiscal 2025

MILWAUKEE--(BUSINESS WIRE)--Feb. 26, 2026-- The Marcus Corporation (NYSE: MCS) today reported results for the fourth quarter and fiscal year 2025 ended December 31, 2025.

“Both of our divisions outperformed their industries in the fourth quarter, with Marcus Theatres leading the industry in box office growth thanks to price optimization strategies and a favorable film slate, and Marcus Hotels & Resorts delivering strong fourth quarter results to cap a record year for the division,” said Gregory S. Marcus, chief executive officer of Marcus Corporation. “During the fourth quarter, our theatre division benefitted from strong performances from family films and several blockbusters across genres that performed well in our markets. Consumers continued to show demand for out-of-home entertainment experiences, with a wide variety of great movies bringing audiences to the big screen at Marcus Theatres during the holiday season. We are excited for a 2026 film slate that includes several family films and some of the biggest movie franchises. In our hotel division, stable leisure demand and strong group bookings contributed to a year of record revenue and Adjusted EBITDA, with our newly renovated properties driving our outperformance in both the fourth quarter and full-year fiscal 2025. The positive impact of the strategic reinvestments made over the past few years will continue to position Marcus Hotels & Resorts well for both the near- and long-term, as our renovated assets continue to win in their markets. As we look ahead to fiscal 2026 and beyond, we expect the building momentum in both businesses to be sustained by our long-standing commitment to operational excellence, the resiliency of our balance sheet, and the unwavering dedication of our valued associates.”

Fourth Quarter Fiscal 2025 Highlights

• Total revenues for the fourth quarter of fiscal 2025 were $193.5 million, a 2.8% increase from total revenues of $188.3 million for the fourth quarter of fiscal 2024. Revenues were favorably impacted by a shift in operating days due to the previously announced change in the Company’s fiscal calendar as described further below.
• Operating income was $1.7 million for the fourth quarter of fiscal 2025, compared to operating loss of $2.2 million for the prior year quarter. Operating income for the fourth quarter of fiscal 2025 was negatively impacted by $5.2 million, or $0.12 per diluted common share net of tax, of noncash impairment charges. Operating loss for the fourth quarter of fiscal 2024 was negatively impacted by $6.4 million, or $0.15 per share net of tax, of noncash impairment charges.
• Net earnings was $6.0 million for the fourth quarter of fiscal 2025, compared to net earnings of $1.0 million for the same period in fiscal 2024. Net earnings for the fourth quarter of fiscal 2025 was favorably impacted by $7.6 million, or $0.25 per diluted common share, of income tax benefit from a historic rehabilitation tax credit (net of valuation allowance) from the Hilton Milwaukee renovation. Net earnings for the fourth quarter of fiscal 2024 was favorably impacted by $6.0 million, or $0.19 per diluted common share, of income tax benefit due to decreases in valuation allowances for deferred state income taxes.
• Net earnings per diluted common share was $0.19 for the fourth quarter of fiscal 2025, compared to net earnings per diluted common share of $0.03 for the fourth quarter of fiscal 2024.
• Adjusted EBITDA was $26.8 million for the fourth quarter of fiscal 2025, a 3.6% increase from Adjusted EBITDA of $25.9 million for the prior year quarter.

Full Year Fiscal 2025 Highlights

• Total revenues for fiscal 2025 were $758.5 million, a 3.1% increase from total revenues of $735.6 million for fiscal 2024.
• Operating income was $17.1 million for fiscal 2025, a 5.5% increase from operating income of $16.2 million for fiscal 2024. Operating income for fiscal 2025 was negatively impacted by $5.2 million, or $0.12 per diluted common share net of tax, of noncash impairment charges. Operating income for fiscal 2024 was negatively impacted by $6.8 million, or $0.16 per share net of tax, of noncash impairment charges.
• Net earnings was $12.7 million for fiscal 2025, compared to net loss of $7.8 million for fiscal 2024. Net earnings for fiscal 2025 was favorably impacted by $7.6 million, or $0.24 per diluted common share, of income tax benefit from a historic rehabilitation tax credit (net of valuation allowance) from the Hilton Milwaukee renovation, and was favorably impacted by a $3.4 million, or $0.11 per share, gain from a property insurance settlement, net of tax. Net loss for fiscal 2024 was favorably impacted by $6.1 million, or $0.19 per diluted common share, of income tax benefit due to decreases in valuation allowances for deferred state income taxes, and was negatively impacted by $16.7 million, or $0.52 per diluted common share, of debt conversion expense and related tax impacts of convertible senior notes repurchases.
• Net earnings per diluted common share was $0.41 for fiscal 2025, compared to net loss per diluted common share of $0.25 for fiscal 2024.
• Adjusted EBITDA was $99.3 million for the full year fiscal 2025, a 3.1% decrease from Adjusted EBITDA of $102.4 million for fiscal 2024.

Marcus Theatres ^®

For the fourth quarter of fiscal 2025, Marcus Theatres reported total revenues of $123.8 million, a 2.2% increase over the same period last year. Revenues were favorably impacted by a shift in the fiscal calendar resulting in five additional days between Christmas and New Year’s in exchange for four less days at the end of September. Operating income in the fourth quarter of fiscal 2025 was $7.7 million compared to operating income of $3.3 million for the same period of fiscal 2024 and was negatively impacted by $5.2 million of noncash impairment charges. Adjusted EBITDA in the fourth quarter of fiscal 2025 was $24.1 million, a 1.9% increase compared to $23.7 million in the fourth quarter of fiscal 2024.

Marcus Theatres outperformed the industry by 7.6 percentage points during the fourth quarter of fiscal 2025 compared to the fourth quarter of fiscal 2024, according to data from Comscore. Same store admission revenues for the fourth quarter of fiscal 2025 increased 6.1% compared to the fourth quarter of fiscal 2024. Same store attendance decreased 5.7% in the fourth quarter of fiscal 2025, with average ticket price increasing 12.7% compared to the prior year period due to strategic price changes designed to optimize pricing during peak demand periods, as well as a higher percentage of sales coming from premium large format and 3D showings. During the fourth quarter of fiscal 2025, Marcus Theatres’ top five highest-performing films were Wicked: For Good, Zootopia 2, Avatar: Fire and Ash, Five Nights at Freddy’s 2, and Black Phone 2.

For the full year fiscal 2025, Marcus Theatres reported total revenues of $462.7 million compared to $447.7 million in fiscal 2024, a 3.4% increase from the prior year period. Operating income was $29.4 million in fiscal 2025 compared to $22.1 million in fiscal 2024, a 32.9% increase that was negatively impacted by impairment charges of $5.2 million in fiscal 2025. Adjusted EBITDA for the year decreased to $76.5 million in fiscal 2025 compared to $78.1 million in fiscal 2024, primarily due to increased labor and other costs, with labor efficiency sequentially improving during the year. Average ticket price increased 3.7% during fiscal 2025 compared to fiscal 2024, while average concession revenue per person grew 4.1% over the prior year. The highest grossing films for the year included A Minecraft Movie, Wicked: For Good, Lilo & Stitch, Zootopia 2 and Superman.

“Marcus Theatres benefitted from a favorable mix of films in the fourth quarter, with blockbuster hits like Zootopia 2, Wicked: For Good, and Avatar: Fire and Ash and exciting originals like The Housemaid and Marty Supreme giving moviegoers of all ages and demographics a reason to enjoy incredible entertainment experiences at the movies,” said Mark A. Gramz, president of Marcus Theatres. “Looking to fiscal 2026, holdover fourth quarter fiscal 2025 films, including the long run of Avatar: Fire and Ash, and several new films released in the first quarter of fiscal 2026 has kicked off what is expected to be a robust slate of must-see movies in the year ahead. The franchise heavy slate includes the newest installments of several family favorites that tend to play well in our markets, including Toy Story 5, Minions & Monsters, The Super Mario Galaxy Movie, and the live action adaptation of Moana, along with popular action adventures like Star Wars: The Mandalorian and Grogu, Spider-Man: Brand New Day, Dune: Part Three, and Avengers: Doomsday. Moreover, the highly anticipated release of Christopher Nolan’s The Odyssey, nostalgic revivals like Scream 7 and The Devil Wears Prada 2, and a large slate of other appealing wide release films means fiscal 2026 has more than something for everyone. And with the highest concentration of luxury recliner seating and PLF screens among the top theatre circuits, incredible food and beverage offerings, consumer-friendly technology, and the outstanding contributions of our associates, Marcus Theatres is well positioned to capitalize on what is expected to be a memorable year of moviegoing.”

Several films have contributed to early fiscal 2026 first quarter results, including the carry over impact of late 2025 releases including Avatar: Fire and Ash, Zootopia 2, The Housemaid, Song Sung Blue, Anaconda, Marty Supreme, and The Spongebob Movie: Search for Square Pants, and new releases during the first quarter of fiscal 2026 such as 28 Years Later, The Bone Temple, Send Help, GOAT, Wuthering Heights and I Can Only Imagine 2. The film slate for fiscal 2026 features many well-known franchises and highly anticipated films including: Scream 7, Hoppers, Project Hail Mary, The Super Mario Galaxy Movie, Michael, The Devil Wears Prada 2, Star Wars: The Mandalorian and Grogu, Masters of the Universe, Toy Story 5, Supergirl: Woman of Tomorrow, Minions & Monsters, Moana, The Odyssey, Spider-Man: Brand New Day, The Cat in the Hat, The Hunger Games: Sunrise on the Reaping, Hexed, Jumanji 3, Dune: Part Three, and Avengers: Doomsday.

Marcus^®Hotels & Resorts

During the fourth quarter of fiscal 2025, total revenues before cost reimbursements were $60.4 million, a 5.0% increase over the same period in fiscal 2024. Operating loss in the fourth quarter of fiscal 2025 was $0.1 million and was impacted by a $0.9 million increase in depreciation expense from hotel renovations. Adjusted EBITDA was $7.3 million in the fourth quarter of fiscal 2025, an increase of 3.4% compared to the fourth quarter of fiscal 2024.

Revenue per available room, or RevPAR, increased 3.5% at comparable company-owned hotels during the fourth quarter of fiscal 2025 compared to the prior year period. As a result, Marcus Hotels & Resorts outperformed the industry by 2.7 percentage points during the fourth quarter of fiscal 2025, according to data from STR.

For the full year fiscal 2025, Marcus Hotels & Resorts again reported record total revenues and record Adjusted EBITDA. Total revenues before cost reimbursements in fiscal 2025 were $257.6 million, a 3.7% increase compared to fiscal 2024. Operating income in fiscal 2025 was $14.4 million, a decrease of 22.0% from the prior year period primarily due to a $5.0 million increase in depreciation expense from hotel renovations completed in fiscal 2024 and 2025. Adjusted EBITDA was $42.7 million in fiscal 2025, a 2.7% increase compared to the prior year. RevPAR decreased 0.7% in fiscal 2025 compared to fiscal 2024 and was unfavorably impacted by room displacement during the Hilton Milwaukee renovation in the first half of the year.

“We are proud to deliver another year of record revenues and Adjusted EBITDA, made even more impressive considering the number of rooms out of service during the Hilton Milwaukee renovation in the first half of the year and the difficult comparison to fiscal year 2024, which included the one-time positive impact of the Republican National Convention in Milwaukee,” said Michael R. Evans, president of Marcus Hotels & Resorts. “Our newly renovated assets contributed meaningfully to our outperformance in both the fourth quarter and full year fiscal 2025 thanks to stable leisure demand and continued strong group bookings. As we look ahead, operational excellence across the portfolio will continue to drive our results as we settle into a less intensive capital reinvestment cycle.”

Group booking pace for fiscal 2026 is running slightly ahead compared to the same period in fiscal 2025. Banquet and catering revenue for fiscal 2026 is running similarly ahead of the same time last year.

In December 2025, Marcus Hotels & Resorts announced it completed the Hilton Milwaukee renovation, the most extensive renovation in the company’s history. The project revitalized the hotel’s lobby and bar, transformed its meeting and event spaces, and restyled its 554 guest rooms.

In January 2026, the division announced the opening of The Marc Hotel, an independent 175-room hotel in downtown Milwaukee, in the former west wing of the Hilton Milwaukee. Centrally located in the heart of the city, The Marc Hotel is connected to the Baird Center via a climate-controlled skywalk and located just steps from the city’s premier corporate offices, sports and entertainment venues, several dining destinations, and nearby Marquette University.

Looking ahead, Grand Geneva Resort & Spa will open its new short-course golf course, Wee Nip, in spring 2026. The new course is designed to cater to golfers of all skill levels, joining two championship courses and a new practice facility, as part of the acclaimed resort’s ongoing multi-year renovation.

Return of Capital to Shareholders

During the fourth quarter of fiscal 2025, the Company repurchased 0.1 million shares of common stock for $1.8 million in cash, and during the full year fiscal 2025, the Company repurchased 1.1 million shares of common stock for $18.0 million in cash. In total, the Company returned $27.1 million in capital to shareholders through share repurchases and dividends paid during fiscal 2025.

Since resuming share repurchases in the third quarter of fiscal 2024, the Company has repurchased 1.8 million shares of common stock, or 5.7% of the shares outstanding, for $27.6 million in cash. In total, over the last two years the Company returned $45.6 million in capital to shareholders through share repurchases and dividends paid during fiscal 2024 and 2025.

As of December 31, 2025, there were 4.5 million shares remaining available for repurchase under Board of Directors repurchase authorizations. As of December 31, 2025, the Company had 23.7 million shares of common stock outstanding and 7.0 million shares of Class B common stock outstanding.

Fiscal Year Change

Beginning in fiscal 2025, the Company’s fiscal year changed from a 52-53 week fiscal year ending on the last Thursday of each year to a fiscal year ending on December 31 of each year. Accordingly, fiscal 2025 was a 370 operating day fiscal year that began on December 27, 2024 and ended on December 31, 2025, with quarterly results for the three month periods ending March 31, June 30, September 30 and December 31. The fourth quarter of fiscal 2025 was favorably impacted by one additional operating day and by a shift in the fiscal calendar that included five additional days between the Christmas and New Year’s holidays and four fewer days at the end of September, compared to the fourth quarter of fiscal 2024. Fiscal 2026 will be a 365 operating day fiscal year that began on January 1, 2026 and will end on December 31, 2026, with quarterly results for the three month periods ending March 31, June 30, September 30 and December 31.

Conference Call and Webcast

Marcus Corporation management will hold a conference call today, Thursday, February 26, 2026, at 10:00 a.m. Central/11:00 a.m. Eastern time. Interested parties may listen to the call live on the internet through the investor relations section of the company's website: investors.marcuscorp.com, or by dialing 1-646-844-6383 and entering the passcode 467741. Listeners should dial in to the call at least 5-10 minutes prior to the start of the call or should go to the website at least 15 minutes prior to the call to download and install any necessary audio software.

A telephone replay of the conference call will be available through Thursday, March 5, 2026, by dialing 1-866-813-9403 and entering passcode 631850. The webcast will be archived on the company’s website until its next earnings release.

Non-GAAP Financial Measure

Adjusted EBITDA has been presented in this press release as a supplemental measure of financial performance that is not required by, or presented in accordance with, GAAP. The company defines Adjusted EBITDA as net earnings (loss) attributable to Marcus Corporation before investment income or loss, interest expense, other expense, gain or loss on disposition of property, equipment and other assets, equity earnings or losses from unconsolidated joint ventures, net earnings or losses attributable to noncontrolling interests, income taxes, depreciation and amortization and non-cash share-based compensation expense, adjusted to eliminate the impact of certain items that the company does not consider indicative of its core operating performance. A reconciliation of this measure to the equivalent measure under GAAP, along with reconciliations of this measure for each of our operating segments, are set forth in the attached table.

Adjusted EBITDA is a key measure used by management and the company’s board of directors to assess the company’s financial performance and enterprise value. The company believes that Adjusted EBITDA is a useful measure, as it eliminates certain expenses and gains that are not indicative of the company’s core operating performance and facilitates a comparison of the company’s core operating performance on a consistent basis from period to period. The company also uses Adjusted EBITDA as a basis to determine certain annual cash bonuses and long-term incentive awards, to supplement GAAP measures of performance to evaluate the effectiveness of its business strategies, to make budgeting decisions, and to compare its performance against that of other peer companies using similar measures. Adjusted EBITDA is also used by analysts, investors and other interested parties as a performance measure to evaluate industry competitors.

Adjusted EBITDA is a non-GAAP measure of the company’s financial performance and should not be considered as an alternative to net earnings (loss) as a measure of financial performance, or any other performance measure derived in accordance with GAAP and it should not be construed as an inference that the company’s future results will be unaffected by unusual or non-recurring items. Additionally, Adjusted EBITDA is not intended to be a measure of liquidity or free cash flow for management’s discretionary use. In addition, this non-GAAP measure excludes certain non-recurring and other charges and has its limitations as an analytical tool. You should not consider Adjusted EBITDA in isolation or as a substitute for analysis of the company’s results as reported under GAAP. In evaluating Adjusted EBITDA, you should be aware that in the future the company will incur expenses that are the same as or similar to some of the items eliminated in the adjustments made to determine Adjusted EBITDA, such as acquisition expenses, preopening expenses, accelerated depreciation, impairment charges and other adjustments. The company’s presentation of Adjusted EBITDA should not be construed to imply that the company’s future results will be unaffected by any such adjustments. Definitions and calculations of Adjusted EBITDA differ among companies in our industries, and therefore Adjusted EBITDA disclosed by the company may not be comparable to the measures disclosed by other companies.

About Marcus Corporation

Headquartered in Milwaukee, Marcus Corporationis a leader in the entertainment and hospitality industries, with significant company-owned real estate assets. Marcus Corporation’s theatre division, Marcus Theatres^®, is the fourth largest theatre circuit in the U.S. and currently owns or operates 985 screens at 78 locations in 17 states under the Marcus Theatres, Movie Tavern^® by Marcus and BistroPlex^® brands. The company’s hospitality division, Marcus^® Hotels & Resorts, owns and/or manages 17 hotels, resorts and other properties in eight states. For more information, please visit the company’s website at www.marcuscorp.com.

Certain matters discussed in this press release are “forward-looking statements” intended to qualify for the safe harbors from liability established by the Private Securities Litigation Reform Act of 1995. These forward-looking statements may generally be identified as such because the context of such statements include words such as we “believe,” “anticipate,” “expect” or words of similar import. Similarly, statements that describe our future plans, objectives or goals are also forward-looking statements. Such forward-looking statements are subject to certain risks and uncertainties which may cause results to differ materially from those expected, including, but not limited to, the following: (1) the adverse effects future pandemics or epidemics may have on our theatre and hotels and resorts businesses, results of operations, liquidity, cash flows, financial condition, access to credit markets and ability to service our existing and future indebtedness; (2) the availability, in terms of both quantity and audience appeal, of motion pictures for our theatre division (including disruptions in the production of films due to events such as a strike by actors, writers or directors or future pandemics); (3) the effects of theatre industry dynamics such as the maintenance of a suitable window between the date such motion pictures are released in theatres and the date they are released to other distribution channels; (4) the effects of adverse economic conditions in our markets; (5) the effects of adverse economic conditions on our ability to obtain financing on reasonable and acceptable terms, if at all; (6) the effects on our occupancy and room rates caused by the relative industry supply of available rooms at comparable lodging facilities in our markets; (7) the effects of competitive conditions in our markets; (8) our ability to achieve expected benefits and performance from our strategic initiatives and acquisitions; (9) the effects of increasing depreciation expenses, reduced operating profits during major property renovations, impairment losses, and preopening and start-up costs due to the capital intensive nature of our business; (10) the effects of changes in the availability of and cost of labor and other supplies essential to the operation of our business; (11) the effects of tariffs that are implemented or merely threatened on our costs; (12) the effects of weather conditions, particularly during the winter in the Midwest and in our other markets; (13) our ability to identify properties to acquire, develop and/or manage and the continuing availability of funds for such development; (14) the adverse impact on business and consumer spending on travel, leisure and entertainment resulting from terrorist attacks in the United States or other incidents of violence in public venues such as hotels and movie theatres; and (15) a disruption in our business and reputational and economic risks associated with civil securities claims brought by shareholders. These statements are not guarantees of future performance and are subject to risks, uncertainties and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements. Our forward-looking statements are based upon our assumptions, which are based upon currently available information. Shareholders, potential investors and other readers are urged to consider these factors carefully in evaluating the forward-looking statements and are cautioned not to place undue reliance on such forward-looking statements. The forward-looking statements made herein are made only as of the date of this press release and we undertake no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.

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For additional information, contact:
Chad Paris
(414) 905-1100
investors@marcuscorp.com

Source: The Marcus Corporation