CINCINNATI--(BUSINESS WIRE)--Mar. 24, 2026-- Head & Shoulders, the world's #1 anti-dandruff shampoo, is helping make the beautiful game even more beautiful by unveiling the brand’s first ever entrance into soccer in the United States through a partnership with Major League Soccer (MLS) as the Official Shampoo of MLS, celebrating the league’s history of great hair and helping the nation’s best soccer players stay confident on and off the pitch. To celebrate the partnership, Head & Shoulders is teaming up with rising MLS star and U.S. international forward Diego Luna to highlight the importance of scalp care, sharing how he makes sure pesky flakes are no match for his attention to the game.

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Head & Shoulders, the world's #1 anti-dandruff shampoo, is helping make the beautiful game even more beautiful by unveiling the brand’s first ever entrance into soccer in the United States through a partnership with Major League Soccer (MLS) as the Official Shampoo of MLS, celebrating the league’s history of great hair and helping the nation’s best soccer players stay confident on and off the pitch.

Every athlete knows the importance of keeping their head in the game. Dandruff can become a bothersome distraction for anyone, star player or not, forcing you to worry more about itching or flakes than scoring goals or making a key save. When the lights are brightest, you truly can’t afford to be taken out of the moment. That’s why top players trust Head & Shoulders to fight flakes with every wash, helping them look good, feel confident, and stay locked in on the pitch.

As a big year for soccer kicks off in the U.S., Head & Shoulders’ MLS creative centers around making a good first impression by fighting flakes, spotlighting Luna as he demonstrates how he stays focused each time he steps onto the field – always prepared for high-pressure moments. The campaign will kick off this spring with Luna appearing in recurring TV spots, digital content, and more.

“Staying focused is one of the most important things for me when I’m on the field. Between all my matches and travel I need my routine to be consistent so I look and feel my best, with no distractions,” said Diego Luna. “That’s why I’m so excited to work with Head & Shoulders. They help me have one less thing to worry about so I can focus on helping my team win on the field.”

“Our partnership with Major League Soccer is about community, culture, and pride. Soccer in the U.S. is powered by global roots and local passion, where diverse backgrounds shape the energy and identity of the sport. At Head & Shoulders, we’ve been fighting dandruff since 1961. Decades of proven science make us the go-to choice for players and fans alike, so nothing — not flakes, not itch — gets in the way of confidence. Because confidence isn’t just about how you play, it’s how you show up,” said Omar Goff, North America End-to-End Commercial Leader for Head & Shoulders. “We’re proud to be the Official Shampoo of MLS and celebrate the announcement by partnering with Diego Luna. He brings style, presence, and pride every time he steps on the pitch, representing a generation that shows up with skill, identity, and confidence. Together, we’re making scalp care part of the everyday ritual, helping everyone stay ready, look sharp, feel confident, have great, healthy hair, and make a great first impression.”

Head & Shoulders fights flakes with every wash, delivering proven protection and hair that’s always match-ready so dandruff and irritation get sent off the pitch. With Head & Shoulders in your daily lineup, you can approach every day with confidence, keep your head in the game, and always show up feeling like a star whether you’re stepping onto the pitch or cheering from the stands.

For the latest news, visit HeadandShoulders.com or follow along on Head & Shoulders’ Instagram (@headandshoulders) and TikTok (@headandshoulders) to see more from the partnership with MLS and Luna.

About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.

About Head & Shoulders
With over 60 years of trailblazing innovation on scalp care, Head & Shoulders has established itself as the leader in dandruff protection and is the world's #1 anti-dandruff shampoo, used by 1.3 billion people across 140 countries. Head & Shoulders provides a broad range of cosmetic benefits and offers custom solutions for different hair types and scalp concerns.

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Marina Maher Communications
Shaun Agres
shaun.agres@omc.com

Source: Procter & Gamble