Five-time CMO and category-creation veteran joins Transcend to scale demand for the platform powering every enterprise customer data decision

SAN FRANCISCO--(BUSINESS WIRE)--Apr. 7, 2026-- Transcend, the only autonomous platform that enables the world’s leading companies to answer the question “can I use this data?”, today announced the appointment of Elizabeth Jackson as Senior Vice President of Marketing. Jackson has built and scaled marketing organizations across SaaS, AdTech, HealthTech, and consumer products. She played a foundational role in creating the performance marketing category at HookLogic, which was subsequently acquired by Criteo (NASDAQ: CRTO). She joins Transcend at a moment when every enterprise data decision—from AI policy to customer data consent—demands a real-time answer.

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A photograph of Elizabeth Jackson, Transcend's newly appointed Senior Vice President of Marketing.

The appointment comes as enterprises pour resources into AI transformations, but struggle to activate it responsibly. Gartner projects worldwide AI spending will reach $2.5 trillion in 2026, nearly double the prior year,¹ yet Forrester finds that fewer than one in three enterprises can tie their AI initiatives to tangible financial outcomes.² Fragmented first-party data, stuck data with delayed activation, and the rapid rise of AI are all structural barriers to growth. Transcend solves these challenges with a central layer that governs how customer data flows across the enterprise. The result: addressable audiences grow, first party data initiatives and AI transformations are unlocked, and brands and their customers are protected.

Jackson brings a rare combination of category-creation experience and enterprise marketing rigor. As CMO and EVP of Strategy at HookLogic, a Bain Capital Ventures portfolio company, she repositioned the company from ad placement to performance marketing with closed-loop attribution, helping create a new category of measurable retail media and scaling lead generation, contributing to the company’s acquisition by Criteo. She went on to serve as CMO and EVP of Strategy at KVH Industries (NASDAQ: KVHI), where she helped launch a novel “Connectivity-as-a-Service” business model and co-led development of Watch, an IoT SaaS platform for preventative maintenance at sea.

Earlier in her career, Jackson held brand management roles at Procter & Gamble and The Campbell’s Company. She holds an MBA from INSEAD, where she was the youngest graduate in the school’s history, and a BA with Honors from Princeton University’s Woodrow Wilson School of Public and International Affairs.

“Elizabeth has built marketing engines that massively accelerate growth across every company and industry she’s touched. What sets her apart is her ability to build the categories that the rest of the market eventually lives inside. She’s a pioneer of performance marketing and brought Connectivity-as-a-Service to life. Now, she’ll bring her phenomenal talent to Transcend for the AI era. We’re thrilled to announce Elizabeth’s appointment as someone who has the rare ability to take a trusted enterprise platform and help multiply its impact until it becomes the oxygen of the entire market,” said Kate Parker, President of Transcend.

"What drew me to Transcend is that the platform answers one of the most fundamental questions an enterprise faces, in real time: can I use this data? That’s not a compliance question, it’s a growth one. My job is to make sure the market sees what Transcend customers already experience: that revenue growth as a trusted brand starts with getting every data decision right," said Jackson.

Jackson’s appointment reflects Transcend’s continued investment in go-to-market leadership as the company scales to meet accelerating enterprise demand for compliance infrastructure. The company recently appointed Dianne Decena as Vice President of Partnerships, and is hiring for positions across marketing, sales, and several other teams.

About Transcend

Transcend is the only autonomous “can I use this data” platform that powers every data decision to activate AI and scale customer growth. Fortune 500 companies and other category leaders rely on Transcend to embed customer data controls directly into their tech stacks. Transcend replaces fragmented and manual processes with a single, centralized layer, so companies can pursue AI, personalization, and other data-driven initiatives with confidence.

Founded in 2017 by Ben Brook (CEO) and Mike Farrell (CTO), Transcend is headquartered in the San Francisco Bay Area. The company has been recognized as a Leader in IDC’s MarketScape for Worldwide Data Privacy Compliance Software and twice named to the Deloitte Technology Fast 500™.

Learn more at transcend.io

¹Gartner, “Gartner Says Worldwide AI Spending Will Total $2.5 Trillion in 2026,” January 2026.
²Forrester, as cited in “2026 AI Predictions: What Gartner, Forrester, and IDC Reveal for Tech Leaders,” January 2026.

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Media contact
Andrew Moon
press@transcend.io

Source: Transcend