QUEBEC CITY--(BUSINESS WIRE)--Apr. 8, 2026-- iA Financial Group is reaching a key milestone in the modernization of individual life insurance with the integration of new term life and permanent life insurance sales into its modernized digital experience.

As of today, approximately 50% of new life insurance sales benefit from a fully redesigned journey: from application to contract delivery, the process is simplified, automated and even faster—for both advisors and clients. Already recognized as an industry leader for instant decision-making at the point of sale, iA Financial Group is taking another step forward in modernizing individual life insurance.

This modernization is notably based on intuitive self-service transactions, such as beneficiary changes or billing changes, which provide advisors and clients with greater autonomy while significantly reducing the administrative burden associated with policy management. Doing business with us has never been so simple, fast and efficient!

This milestone confirms iA Financial Group’s ambition to deeply transform its operating model and the experience offered to its distribution networks by making sales and after-sales services more accessible through digital solutions.

“Integrating term and permanent life insurance into the modernized experience is an important milestone in our modernization journey. For more than half of our new insurance sales, our advisors and clients will benefit from advanced digital processes. We are simplifying advisors’ day-to-day activities while offering a smooth, fast experience aligned with client expectations. We are firmly committed to achieving the best combination of human and digital experiences,” said Renée Laflamme, Executive Vice-President, Individual Insurance and Savings, iA Financial Group.

About iA Financial Group
iA Financial Group is one of the largest insurance and wealth management groups in Canada, with operations in the United States. Founded in 1892, it is an important Canadian public company and is listed on the Toronto Stock Exchange under the ticker symbol IAG (common shares).

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iA Financial Group is a business name and trademark of iA Financial Corporation Inc.

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Information:
Public Affairs
Chantal Corbeil
Phone: 514-247-0465
Email: chantal.corbeil@ia.ca

Source: iA Financial Group