EQS-News: PUMA appoints Julie Legrand to lead global brand strategy
Source: EQS
PRESS RELEASE PUMA appoints
Herzogenaurach, Julie, who will report directly to PUMA’s Vice President Brand & Marketing “With Julie, we have found an experienced leader to head up PUMA’s global brand strategy,” said The appointment of Julie follows the company’s decision taken in June to reorganize its global brand management and marketing operations and relocate them from At the start of 2023, PUMA sharpened its strategic priorities and defined brand elevation as one of its three top strategic priorities for the company’s future growth. „PUMA is one of the most recognized names in the sports industry with a fantastic brand heritage. I am very proud to be in charge of further sharpening the brand’s positioning and preference with consumers,” said Media Contact:
PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For 75 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion.
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Language: | English |
Company: | |
91074 Herzogenaurach | |
Phone: | +49 9132 81 0 |
Fax: | +49 9132 81 42375 |
E-mail: | investor-relations@puma.com |
Internet: | www.puma.com |
ISIN: | DE0006969603 |
WKN: | 696960 |
Indices: | MDAX |
Listed: | Regulated Market in |
EQS News ID: | 1833615 |
End of News |
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1833615 08.02.2024 CET/CEST