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Purefun Group AB (publ)

DU3:DEU

Purefun Group AB (publ)

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About the company

Purefun Group AB (publ) is a Sweden-based online retailor. Purefun Group is a group within e-commerce. The e-commerce business consists primarily of the websites Vuxen.se, Vuxen.no, Vuxen.dk, Vuxen.fi, Kondomeriet.com, Doggie.se and Doggie.no. The Company has a market position and registered trademark (Adult) within the target group. The market for products in sexual health is undergoing a shift from being a smaller niche product to becoming a normalized product that is sold both in specialized specialty stores but also at Apotek. With e-commerce Doggie, Purefun Group addresses this market with a multi-brand approach with a wide range of brands. The dog products market is undergoing a shift from traditional commerce to e-commerce whose growth rate is higher.

  • Revenue in SEK (TTM)205.04m
  • Net income in SEK6.69m
  • Incorporated2005
  • Employees31.00
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