Adobe and Microsoft Announce Availability of Joint Offerings to Transform Customer ExperiencesSource: Business Wire
Companies Help Brands Integrate Data Across Sales, Marketing and Services
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“Today’s customers have high standards when it comes to brand
interactions. Enterprise companies must deliver exceptional experiences
at scale or risk losing customers to competitors,” said
“We believe the combined power of our technologies will allow enterprise
businesses to harness their data in new ways, unlocking critical
business insights and actionable intelligence,” said
Turning Data Integration into Actionable Insights
Through new integrations announced today, businesses will now be better able to align sales and marketing, and create compelling, personalized and consistent experiences for their customers.
The companies today will unveil the following:
The integration of Adobe Campaign and
MicrosoftDynamics 365 enables enterprises to compile customer insights across various channels, creating a single view of the customer that can be used to personalize experiences across marketing touchpoints.
Adobe Analytics plus
MicrosoftPower BI offers increased insights across the enterprise. Brands are able to pull behavioral data into Power BI to visualize the impact of campaigns across segments, understand which customer touchpoints are most effective, and turn these insights into actionable, successful outcomes in real-time.
Adobe Experience Manager Sites Managed Service is now available on
MicrosoftAzure, letting companies deliver personalized web experiences faster and more efficiently no matter where their customers are. Brands can manage their web content across any screen within Adobe Experience Manager with lower management and resource costs.
Collaboration on an Industry Standard Data Model
Building on both companies’ strong track record in data science and
machine learning, Adobe and
This new approach is being designed in conjunction with other industry
By providing end-to-end integration at the platform level, customers can
more easily customize their apps, capture behavioral data within web and
mobile apps, and glean insights from across Adobe and
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.