Stankevicius Reports on Advertising Industry Research
Dubai, United Arab Emirates, March 29, 2018 -- Stankevicius publishes an advertising industry research report covering the most common difficulties advertisers face in the modern age.
In recent years, competition in advertising has been fierce making the industry over spammed with ads. Advertising blasts have confused consumers as technology revolution allowed advertisers to bombard ads all over the internet.
Consumers understanding towards products and companies has changed as well making it more challenging for companies to sell products and services.
Today, consumers' connection to brands is emotional and not rational. Companies which show care succeed and companies which primarily focus on sales eventually lose. Caring has become a new value proposition which many companies still do not offer to their customers.
Strategically, the use of social media is seen rather more effective as a customer service line than an advertising channel. In today's market, successful companies use social media to show care for their clients by answering their questions online. Yet many companies still haven't implemented this particular solution as part of digitization.
Traditional advertising followed by AIDA strategy doesn't work anymore as advertisers today require advanced solutions to analyze customers' behavior and their interest in order to capture people's attention.
As attention has become a precious resource, advertisers now face new challenges in the organization's structure to obtain more data to reach consumers by specific targeting.
According to experts, methods to overcome struggles in advertising are public relations and social branding. Through public relations, advertisers can target specific consumer categories and segments, whereas social branding engages with consumers directly and increases trust and authenticity.
Read full research report here.
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Stankevicius is a leading global advertising, marketing, and public relations firm that provides a wide range of advertising and marketing services to a substantial and diversified client base that includes corporations, financial companies, startups, and individuals. Founded in 2014, the firm is headquartered in Dubai, United Arab Emirates and maintains locations in Hong Kong, Helsinki, and Minsk. (stankeviciusmgm.com)
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