Company Announcements

Acquisition of KeeResources Limited

Source: RNS
RNS Number : 4242O
Auto Trader Group plc
02 October 2019

2 October 2019


Auto Trader Group plc announces acquisition of KeeResources Limited


Auto Trader Group plc (LSE: AUTO), the UK's largest automotive marketplace, today announces the acquisition of KeeResources Limited ('KeeResources') for an undisclosed sum.    


Founded in 2000, KeeResources is a trusted provider of software solutions, data and services to the automotive industry, including a detailed vehicle taxonomy dataset for new and used cars which Auto Trader uses to power its platform.  


Auto Trader CEO-Designate, Nathan Coe, said: "KeeResources has been an integral supplier to Auto Trader, as their unique vehicle taxonomy data underpins much of our core platform. Strategically we believe it's important to own and develop such a valuable data source."


KeeResources annual revenue and Operating profit for the financial year ending December 2018 was £5.5m and £0.8m respectively.  


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For media information

Powerscourt (Rob Greening or Lisa Kavanagh)


+44 (0)20 7250 1446

About Auto Trader

Auto Trader Group plc is the UK and Ireland's largest digital automotive marketplace. Auto Trader sits at the heart of the UK's vehicle buying process and its primary activity is to help vehicle retailers compete effectively on the marketplace in order to sell more vehicles, faster. Auto Trader listed on the London Stock Exchange in March 2015 and is now a member of the FTSE 100 Index.

The marketplace brings together the largest and most engaged consumer audience. Auto Trader has around 90% prompted brand awareness and attracts circa 50 million monthly cross platform visits each month, with over 70% of visits coming through mobile devices.

The marketplace also has the largest pool of vehicle sellers (listing around 450,000 cars each day). Over 80% of UK automotive retailers advertise on

For more information, please visit  


About KeeResources

KeeResources, established in 2000, is a trusted provider of software, vehicle data, and digital solutions to the automotive industry.

Our data powers systems, websites and apps for many of the automotive industries biggest brands, including vehicle manufacturers, leasing companies, dealer groups and media owners.

For more information, please visit: 




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