Acquisition of KeeResources Limited
Source: RNS2 October 2019
AUTO TRADER GROUP PLC
Auto Trader Group plc announces acquisition of KeeResources Limited
Auto Trader Group plc (LSE: AUTO), the UK's largest automotive marketplace, today announces the acquisition of KeeResources Limited ('KeeResources') for an undisclosed sum.
Founded in 2000, KeeResources is a trusted provider of software solutions, data and services to the automotive industry, including a detailed vehicle taxonomy dataset for new and used cars which Auto Trader uses to power its platform.
Auto Trader CEO-Designate, Nathan Coe, said: "KeeResources has been an integral supplier to Auto Trader, as their unique vehicle taxonomy data underpins much of our core platform. Strategically we believe it's important to own and develop such a valuable data source."
KeeResources annual revenue and Operating profit for the financial year ending December 2018 was £5.5m and £0.8m respectively.
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About Auto Trader
Auto Trader Group plc is the UK and Ireland's largest digital automotive marketplace. Auto Trader sits at the heart of the UK's vehicle buying process and its primary activity is to help vehicle retailers compete effectively on the marketplace in order to sell more vehicles, faster. Auto Trader listed on the London Stock Exchange in March 2015 and is now a member of the FTSE 100 Index.
The marketplace brings together the largest and most engaged consumer audience. Auto Trader has around 90% prompted brand awareness and attracts circa 50 million monthly cross platform visits each month, with over 70% of visits coming through mobile devices.
The marketplace also has the largest pool of vehicle sellers (listing around 450,000 cars each day). Over 80% of UK automotive retailers advertise on autotrader.co.uk.
For more information, please visit http://about-us.autotrader.co.uk
About KeeResources
KeeResources, established in 2000, is a trusted provider of software, vehicle data, and digital solutions to the automotive industry.
Our data powers systems, websites and apps for many of the automotive industries biggest brands, including vehicle manufacturers, leasing companies, dealer groups and media owners.
For more information, please visit: https://www.keeresources.com/
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