Company Announcements

Dignity plc

(the 'Company')

Board Appointment

Dignity plc, the UK's only listed provider of funeral related services, is delighted to announce the appointment of Gillian Kent to the Board as an independent non-executive director with effect from today.

Gillian has had a broad executive career including being Chief Executive of real estate portal, Propertyfinder, until its acquisition by Zoopla, and 15 years with Microsoft including three years as Managing Director of MSN UK.

Gillian holds non-executive director roles at Mothercare plc where she is Chair of the Remuneration Committee, SIG plc, NAHL Group plc, Ascential Plc, and at three private companies, Howsy Limited (formerly No Agent Technologies Limited), Theo Topco Limited (which trades as Key Group) and Portswigger Limited. Formerly she was a non-executive director at Pendragon Plc and Coull Limited.

Gillian will Chair the Remuneration Committee and also serve on the Audit and Nomination Committees.

Clive Whiley, Chairman, commented:

"We are delighted to welcome Gillian to Dignity where she will bring extensive experience in marketing, strategy and business development with particular emphasis on digital transformation which will add great value to our Board."

At the date of this announcement, Gillian has no interest in the ordinary shares in Dignity plc.

This announcement is made pursuant to Listing Rule 9.6.11R. There are no other details required to be disclosed under Listing Rule 9.6.13R.

For more information

Clive Whiley, Chairman

Dignity plc                                                          +44 (0)20 7466 5000

Richard Oldworth

Chris Lane

Tilly Abraham

Buchanan                                                            +44 (0)20 7466 5000

www.buchanan.uk.com                              Dignity@buchanan.uk.com