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25 May 2021

D4t4 Solutions Plc

Launch of Celebrus Version 9.4: Unrivalled identity capabilities for customers

D4t4 Solutions Plc (AIM: D4t4, "the Group" or "D4t4"), the AIM-listed data solutions provider, has launched Celebrus CDP version 9.4 with new features which deliver unrivalled identity capabilities to the marketplace.

It includes the world's only first-party real-time Identity Graph as well as a Profile Builder, which furthers the "collect once, use many" data mantra of the Celebrus CDP and enables the efficient activation of customer data in downstream applications. Both features have been designed specifically to overcome immediate and inhibiting identity issues, enabling organisations to create the highly relevant and timely 'moments' that their customers have come to expect, while also powering advanced data science and analytic use cases.

Challenges to third-party solutions as a result of privacy legislation such as GDPR and CPRA, have rendered most customer data platforms incapable of managing identity in any meaningful way. In an era where customers demand personalised experiences, having an inadequate solution for digital identity inhibits an organisation's ability to deliver upon that demand.

Celebrus CDP is a true first-party enterprise scale solution embedded in an organisation's digital infrastructure and is completely unimpacted by these industry changes. No other industry solution overcomes the challenges of identity, compliance and activation to deliver genuine, individual-level data.

For more information about Celebrus CDP v9.4, please click here.

Peter Kear, CEO of D4t4 Solutions commented:

"As the world increasingly embraces digital devices and channels, it has never been more essential for organisations to identify their customers throughout their online journey to provide personal experiences in a secure, data-compliant way.

"This launch puts identity front and centre of Celebrus CDP's core value proposition. Its

Identity Graph and Profile Builder capability will enable clients to build a complete view of their customers, across channel, device and over time, whether they are anonymous or known users - an industry first."

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About D4t4 Solutions plc

D4t4 Solutions plc (www.d4t4solutions.com) provides data solutions through its Celebrus suite of products and services, which is comprised of two distinct complementary offerings - its proprietary Customer Data Platform (CDP) and Customer Data Management (CDM) solution. The Celebrus family of products offer data capture, data migration, data synchronization, data management and data monitoring.

Celebrus CDP is an enterprise software product which captures customer behaviour in real time across digital channels to enable a range of applications including customer analytics, personalised marketing, risk, fraud detection and compliance.

Celebrus CDM is an integrated platform that automates the ingestion, integration, transformation, and delivery of customer data from streaming, persisted or historical sources, whether as an appliance on-premises or in the cloud, to deliver real-time, unified, and trusted multidimensional views of customer data for personalisation, risk, fraud, analytics, and recommendation applications.

The Group has offices in the UK, USA, India and Australia with employees across the UK, US, Europe, India and Australia.  D4t4's blue chip global customers are largely within the financial services, retail and consumer sectors.

Celebrus is fully compliant with all major data privacy regulations and the Group is accredited to ISO27001: Information Security Management.