Company Announcements

REVOLUTION BEAUTY GROUP PLC

("Revolution Beauty", the "Group" or the "Company")

Sales grew as expected by 41% on an underlying basis over November and December

Major new Walgreens and Boots distribution confirmed

Full Year trading in-line with expectations supported by planned January and February roll-outs

Revolution Beauty Group plc (AIM: REVB), the multi-brand, multi-category and multi-channel mass beauty innovator with proven global scale, is pleased to announce an update on Christmas trading for the period from 1 November 2021 through to 31 December 2021.

The Board is pleased to announce more details behind a number of key initiatives: -

·     Strong Christmas Sales - In line with our expectations, revenues over the peak Christmas trading period increased 41% year-on-year on an underlying* basis. This was achieved despite a volatile consumer backdrop with many of our markets going into lockdown.

·     USA Retailer Expansion - We are pleased to confirm our roll out into over 2800 Walgreens' stores In Q1 FY23 (with Pipefill in Q4 FY22) and the launch of our Haircare category. Revolution Beauty's Haircare product, Plex, will roll out into 870 Target stores towards the end of this month. The successful expansion into the US demonstrates Revolution Beauty's ability to challenge the mass beauty category globally, with large high-profile listings.   

·    Makeup Revolution Launches in Boots - The Masterbrand of Makeup Revolution commences its launch into Boots stores on 21 February rolling out into the top 336 Boots stores across the UK. This will see Revolution Beauty sell its products across four categories - Cosmetics, Skincare, Haircare and Gifting - within the UK's leading Health and Beauty Retailer.

·    Direct to Consumer Division - Revolutionbeauty.com grew sales by 50% year-on-year for the month of December with returning visitors to the website increasing by 23% year-on-year.  As predicted at Interim Results in November, Revolution Beauty's Christmas Advent Calendar sold out on RB.com, selling over 100,000 units. Our three localised websites in the UK, Australia and USA delivered encouraging results across our new categories of Haircare and Fragrance.

Outlook

Whilst we remain mindful of the volatile external environment and the phasing of distribution expansions in January and February, guidance for the full year remains unchanged.

Adam Minto, CEO and Joint Founder of Revolution Beauty Group plc, said:

 "We were pleased to see good underlying growth in the business across our peak Christmas trading period of November and December, seeing us deliver the quality products we're known for, at affordable prices. As we look forward, our growth in our direct to consumer business coupled with our successful retail expansion into the UK and the US provides strong momentum for the business. We look forward to updating the market with our full year results later in the year."

*Underlying sales excludes one-off pipe-fill for new distribution.

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About Revolution Beauty

Revolution Beauty is a global mass beauty and personal care business which operates a multi brand, multi category strategy and sells its products both direct-to-consumer (DTC) via its e-commerce operations, and in physical and digital retailers through wholesale relationships.

Today, the Group has a retail footprint of c.15,000 doors across leading retail chains in the UK, USA and other international markets. Revolution Beauty has access to a wide customer base, predominantly aged between 16 and 35, through its digital partners and own DTC platform. It has established and invested to streamline its supply chain with its own manufacturing facility in the UK, and third-party warehousing facilities across the UK, USA and Australia. The Group has offices in the UK, USA, New Zealand and Germany. Revolution Beauty currently employs 411 people.

The total mass beauty market was worth $219bn in 2019 and is expected to grow to $274bn over the next 3 years, driven by a new marketing era dominated by Social Media and influencers. Revolution Beauty has been a leading innovator building a significant global following across social channels, enabling it to spot trends and respond quickly to consumer demand.

Revolution Beauty strategy

Revolution Beauty Group is disrupting the traditional beauty market through products that are more accessible to more people. Through its digital-first strategy, Revolution Beauty brings trend-led products to market faster than competitors. We invest in innovative marketing strategies designed to appeal to a wider audience, and offer products combining quality, inclusivity, innovation and affordability.

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