Company Announcements

Departure of CBWG Founders & VP NA Sport Appointed

Source: RNS
RNS Number : 6500C
12 October 2022

12 October 2022

XLMedia – A Leading Online Marketing Company



("XLMedia" or the "Group" or the "Company")


CBWG founders to leave XLMedia as earn-out period ends


VP North American Sport appointed


XLMedia PLC (AIM: XLM) the global digital media company that manages a portfolio of premium brands with an emphasis on Sports and Gaming in regulated markets, announces that Kyle Laskowski and Jason Ziernicki, the CBWG founders, will step down from the business as they approach the completion of their earn-out targets.


XLMedia launched its US sports market presence with the acquisition of CBWG in December 2020. CBWG encompassed the largest independently-owned US sports betting affiliate network at the time and served as the platform acquisition for XLMedia in the US sports betting market. As part of the deal, Laskowski and Ziernicki joined the business in newly created roles, continuing to support the acquired business and share their expertise and experience. 


Accompanying this change, XLMedia is pleased to announce that Kevin Duffy, XLMedia's VP of Sports Media and founder of Saturday Football Inc., another of XLMedia's premium brands, has been appointed VP of North America Sports, responsible for all North America sports content. 


David King, CEO of XLMedia, commented: "It was important for Kyle and Jason to join the business and ensure a successful integration into the XLMedia business and transfer of knowledge. As entrepreneurs it is understandable that they are looking to move on, but they leave behind a highly talented team committed to growing XLMedia's US business. I wish them the very best for the future." 


"As a founder you build a brand not knowing what the future holds, in our case, it was joining XLMedia," said Laskowski.  "We are very proud about what we and the team were able to build at XLMedia, while pioneering the North American sports market's media partnership model. But the time is right for us to move on, and we feel confident we are leaving the business in good hands."


"The last two years have been both challenging and rewarding as we've watched the business expand. As two of the Company's larger shareholders, we wish nothing but success for the Company going forward," said Ziernicki.



For further information, please contact:


XLMedia plc

David King, Chief Executive Officer

Caroline Ackroyd, Chief Financial Officer

via Vigo Consulting

Vigo Consulting

Jeremy Garcia / Kendall Hill


Tel: 020 7390 0233

Cenkos Securities plc (Nomad and Joint Broker)

Giles Balleny / Max Gould


Tel: 020 7397 8900

Berenberg (Joint Broker)

Mark Whitmore / Richard Andrews / Jack Botros

Tel: 020 3207 7800


About XLMedia: 

XLMedia (AIM: XLM) is a leading global digital media company that creates compelling content for highly engaged audiences and connects them to relevant advertisers.

The Group manages a portfolio of premium brands with a primary emphasis on Sports and Gaming in regulated markets. XLMedia brands are designed to reach passionate people with the right content at the right time.


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