Company Announcements

THIS ANNOUNCEMENT CONTAINS INSIDE INFORMATION FOR THE PURPOSES OF REGULATION 11 OF THE MARKET ABUSE (AMENDMENT) (EU EXIT) REGULATIONS 2019/310.

22 December 2023

Chill Brands Group plc

("Chill Brands" or the "Company")

Product Sale to Leading Forecourt Operator

Chill Brands Group, the consumer packaged-goods distribution company, is pleased to announce the sale of its Chill ZERO nicotine-free vapour products to a prominent operator of UK petrol stations, trading under major brands including Shell, Esso and BP.

The Company has received a substantial initial purchase order which will see the listing of its products into stores managed by one of the UK's leading operators of roadside retail locations. Following the sale, Chill ZERO products will launch into 265 of the operator's forecourt convenience stores during Q1 2024.

Chill Brands has now secured listings for its products in more than 2,365 retail locations across the UK. Following receipt of this order, the Company has now secured combined gross sales and purchase orders in excess of £2.1 million (including VAT) since the UK launch of Chill ZERO products on 7 August 2023.

Callum Sommerton, Chief Executive Officer of Chill Brands, said: "We are very happy to announce that our Chill ZERO products will be launching into Shell, Esso and BP locations. This significant order marks yet another milestone for Chill Brands and we have made great progress in a relatively short period of time.

I am particularly pleased to note the sustained improvement in the Company's trading, which is reflective of the high quality of our product offering. Our distribution network comprises some of the UK's most recognisable high-traffic retail stores and we are preparing for further expansion in the year ahead."

-ENDS-

About Chill Brands Group

Chill Brands Group plc (LSE: CHLL, OTCQB: CHBRF) is concerned with the development, marketing and distribution of wellness and recreational products containing natural, functional ingredients. The Company's proprietary product range is distributed by some of the most recognisable convenience retail outlets in the US and includes nicotine-free disposable vapour products that cater to the rapidly growing market for tobacco alternatives. Chill Brands also operates the chill.com e-commerce website, on which it is building a marketplace of products from third-party brands.

Publication on website

A copy of this announcement is also available on the Group's website at http://www.chillbrandsgroup.com

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