Asiakastieto Group strengthens its selection in sales, communications and marketing services by company acquisitionSource: OMX
ASIAKASTIETO GROUP PLC, STOCK EXCHANGE RELEASE 28 SEPTEMBER 2017 AT 9.00 A.M. EEST
Asiakastieto Group strengthens its selection in sales, communications and marketing services by company acquisition
Asiakastieto Group Plc acquires the entire capital stock of Emaileri Oy, which is established through a division from Websonic Oy, a provider of services in electronic communications and marketing. The agreement was signed today 28.9.2017, and the transaction enters into force on 1.10.2017. The transaction price will not be revealed.
The net sales of Emaileri business operations for the financial period 2016 amounted to 2.0 million euros. The net sales of Asiakastieto's Customer Management product area for 2016 was 3.7 million euros. Emaileri offers a service platform for e-mail marketing and newsletter communications.
Asiakastieto Group's CEO Jukka Ruuska: "Excellent databases and analytical competence as the basis, Asiakastieto invests also in sales and marketing services. Emaileri reinforces this growing product area and enables growth also in the future. After the transaction, the sales and marketing services will constitute slightly over a tenth of Asiakastieto's net sales. The expert knowledge and agile entrepreneurial approach of Emaileri and its personnel will help us to build the base for even stronger service development in sales and marketing."
"Emaileri has grown to be a significant domestic supplier for electronic communications and marketing services. Asiakastieto's comprehensive databases and other resources combined with our competence offer us an opportunity to build even better service packages for the needs of sales, communications and marketing in the future", Emaileri's Managing Director Toni Jalonen comments.
The operation of the new Emaileri Oy will continue as a separate company. Toni Jalonen's wide-range competence and insight will also be utilised in Asiakastieto's other service development.
ASIAKASTIETO GROUP PLC
tel. +358 10 270 7111
Director, Customer Management
tel. +358 400 331 141
Nasdaq Helsinki Oy
Asiakastieto Group is one of the leading Finnish providers of business and consumer information services. The Group's products and services are primarily used for risk management, finance and administration, decision-making and sales and marketing purposes. At the end of 2016, the Group had around 19 000 clients, of which 11 000 were contractual clients. The Group serves several industries, the largest ones including finance and banking as well as wholesale and retail sectors and expert service companies. In 2016, the Group's net sales were EUR 49,2 million and it had 170 employees at the end of 2016. Asiakastieto Group is listed on Nasdaq Helsinki with the ticker ATG1V. More information about Asiakastieto Group is available at www.asiakastieto.fi.