Company Announcements

Fort, 100% owned by Jeff’s Brands, aims to enhance its product ecosystem by providing customers with an integrated AI based platform

Tel Aviv, Israel, Nov. 18, 2024 (GLOBE NEWSWIRE) -- Jeffs' Brands Ltd (“Jeffs’ Brands” or the “Company”) (Nasdaq: JFBR, JFBRW), a data-driven e-commerce company operating on the Amazon Marketplace, announced today that its wholly-owned subsidiary, Fort Products Limited. (“Fort”) has entered into an agreement with a digital developer for the development of an innovative AI-based mobile application for pest control solutions offered by Fort. This initiative reflects Fort’s commitment to leveraging cutting-edge technology to enhance user experiences and drive business growth.

The mobile application will offer users a comprehensive pest control solution, utilizing advanced AI technology for pest identification and tailored treatment recommendations. It is expected that the mobile application will be available to customers during the first half of 2025. Key features of the app will include:

• AI-Powered Identification: To identify pests and receive instant insights.
• Personalized Solutions: Recommendations for natural, chemical, and DIY pest control methods.
• Product Suggestions: Fort-managed recommendations to enhance user outcomes.
• Cross-Platform Support: Compatible with both iOS and Android devices.
• Admin Panel: Enables Fort to dynamically manage product offerings.

Viki Hakmon, CEO of Jeffs' Brands, commented: "Fort’s commitment to innovation and customer-centric solutions aligns seamlessly with Jeffs' Brands’ broader strategy. This application is a smart tool that aims to help consumers approach pest control, making the process more accessible, reliable, and efficient."

The development of the app is expected to enhance Fort’s product ecosystem, providing customers with an integrated platform that complements its existing e-commerce operations. The app will offer support in multiple languages which the Company believes will further position Fort for growth in both existing and new markets.

The project is consistent with Fort’s vision of combining traditional product offerings with advanced technological solutions. By integrating AI-powered tools, Fort aims to elevate its presence in the pest control sector, creating significant opportunities for market expansion and customer engagement.

About Jeffs’ Brands Ltd

Jeffs' Brands aims to transform the world of e-commerce by creating and acquiring products and turning them into market leaders, tapping into vast, unrealized growth potential. Through the Company’s management team’s insight into the FBA Amazon business model, it aims to use both human capability and advanced technology to take products to the next level. For more information on Jeffs’ Brands Ltd visit https://jeffsbrands.com.

Forward-Looking Statement Disclaimer

This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be covered by the “safe harbor” created by those sections. Forward-looking statements, which are based on certain assumptions and describe our future plans, strategies and expectations, can generally be identified by the use of forward-looking terms such as “believe,” “expect,” “may,” “should,” “could,” “seek,” “intend,” “plan,” “goal,” “estimate,” “anticipate” or other comparable terms. For example, we are using forward-looking statements when discussing successful development of the AI powered mobile app, its availability for use by customers, its enhancement of Fort’s product ecosystem, the elevation of Fort’s presence in the pest control sector and the creation of significant opportunities for market expansion and customer engagement preliminary increase in sale volumes and successful future growth in the European markets.  Forward-looking statements are neither historical facts nor assurances of future performance. Instead, they are based only on our current beliefs, expectations and assumptions regarding the future of our business, future plans and strategies, projections, anticipated events and trends, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of our control. Our actual results and financial condition may differ materially from those indicated in the forward-looking statements. Therefore, you should not rely on any of these forward-looking statements. Important factors that could cause our actual results and financial condition to differ materially from those indicated in the forward-looking statements include, among others, the following: our ability to adapt to significant future alterations in Amazon’s policies; our ability to sell our existing products and grow our brands and product offerings, including by acquiring new brands; our ability to meet our expectations regarding the revenue growth and the demand for e-commerce; the overall global economic environment; the impact of competition and new e-commerce technologies; general market, political and economic conditions in the countries in which we operate; projected capital expenditures and liquidity; the impact of possible changes in Amazon’s policies and terms of use; the impact of the conditions in Israel, including the recent attacks by Hamas, Iran, and other terrorist organizations; and the other risks and uncertainties described in the Company’s Annual Report on Form 20-F for the year ended December 31, 2023, filed with the U.S. Securities and Exchange Commission (“SEC”), on April 1, 2024 and our other filings with the SEC. We undertake no obligation to publicly update any forward-looking statement, whether written or oral, that may be made from time to time, whether as a result of new information, future developments or otherwise.

Investor Relations Contact:

Michal Efraty
Adi and Michal PR- IR
Investor Relations, Israel
michal@efraty.com