Let’s Get PhygitalSource: Business Wire
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BAC Trends in Consumer Mobility - Gen Zers (Graphic: Business Wire)
The report, which explores timely mobile trends and forward-looking behaviors, also finds the lines between physical and digital are increasingly blurring. The majority believe they can be friends with someone they’ve only met virtually, and many view communicating virtually just as or more meaningful than communicating in-person.
“This growing trend is why we take a unique high-tech, high-touch
approach, meeting our 36 million digital clients where they are,” said
Report findings include:
Consumers are increasingly turning to apps to manage their everyday lives, with many Gen Zers accessing apps more than 50 times per day. When thinking about the types of apps Americans use the most, navigation (68 percent), entertainment (58 percent) and retail (55 percent) top the list.
Kissing cash goodbye
Americans are warming up to the idea of going cashless, as one-third say that they could forego physical currency for a week, and the majority believe an entirely cashless society will happen within their lifetime.
The decline of the password
The majority of Americans are comfortable using biometrics on their smartphones today, including fingerprint/touch ID (69 percent), voice recognition (65 percent), facial recognition (50 percent), and retina scan (44 percent).
To learn more about the
About Bank of America Digital Banking
Bank of America’s digital banking platform is an evolving source of increased client engagement and satisfaction serving more than 36 million digital clients, including 26 million active mobile users. Its award-winning mobile app was the first to receive J.D. Power’s certification for “An Outstanding Mobile Banking Customer Experience.” During the third quarter of 2018, mobile banking clients logged into their accounts 1.4 billion times, made 137 million bill payments and deposited 33 million checks via mobile.
Convergys Analytics (an independent market research company) conducted a nationally representative online survey on behalf of
Reporters May Contact:
Jumana Bauwens, Bank of America, 1.213.345.9134