Small Businesses Look to Expand, While Competition for Talent IntensifiesSource: Business Wire
The report, based on a semiannual survey of 1,000 small business owners across the country, reveals that 80 percent of entrepreneurs are confident their 2018 year-end revenue will exceed that of 2017. Several business growth indicators are also up year-over-year, including revenue expectations and expansion and hiring plans – which have peaked to their highest levels in three years. In addition, over the next 12 months:
- Fifty-seven percent of business owners believe their revenue will increase (vs. 51 percent in fall 2017).
- Sixty-seven percent plan to expand (vs. 59 percent in fall 2017).
- Twenty-seven percent plan to hire (vs. 16 percent in fall 2017).
- Fifty-five percent are confident the national economy will improve (vs. 46 percent in fall 2017).
- Fifty-four percent express similar confidence in their local economies (vs. 48 percent in fall 2017).
- Fifteen percent intend to apply for a loan (vs. 8 percent in fall 2017).
“Small business owners are eager to expand their businesses and take
advantage of a healthy economy,” said
Heightened competition for talent as small business hiring ramps up
As business owners make plans to hire in the year ahead, they acknowledge that identifying and retaining employees has become a significant challenge. In the last year, turnover affected 24 percent of all small businesses – with 11 percent losing 10 percent or more of their entire workforce. Among business owners who sought to hire new employees, 50 percent say the tightening labor market had a direct impact on their ability to find and hire qualified candidates.
Adapting to these challenges, business owners have modified their hiring strategies to find and recruit top talent by:
- Shifting to a more flexible culture in terms of hours, location and extra time off (25 percent).
- Using social media more actively (23 percent).
- Offering higher salaries (17 percent).
- Promoting how the business impacts the local community and highlighting charitable work (12 percent).
- Using an outside recruiter (9 percent).
When it comes to the top characteristics business owners are looking for in their potential job candidates, entrepreneurs are twice as likely to value integrity (60 percent) than education (30 percent). Other top characteristics include previous work experience (53 percent), passion for the work and mission of the business (46 percent), and the ability to learn new skills (41 percent).
Health care costs, interest rates and U.S. trade policies top entrepreneurs’ economic concerns
In line with the increased optimism business owners expressed regarding their economic and business outlook, they also expressed lower levels of concern about a variety of economic factors that impact their business. The top economic issues concerning business owners are:
- Health care costs (63 percent vs. 72 percent in fall 2017).
- Interest rates (44 percent vs. 43 percent in fall 2017).
- Trade policies (43 percent; issue not surveyed in 2017).
When considering trade specifically, 36 percent of business owners say the latest tariffs/U.S. trade policies have impacted their businesses, with 17 percent reporting a negative impact, 11 percent reporting both positive and negative effects, and 8 percent reporting a positive impact.
Business owners feel the holiday spirit; recommend entrepreneurship as a career path
Business owners are feeling the holiday spirit, as 83 percent plan to offer at least one holiday perk to their employees. The top holiday perks being offered are office closures (50 percent), flexible hours or vacation time (41 percent) and salary bonuses (38 percent). Finally, despite unique challenges in managing a small business, entrepreneurs love what they do. Ninety-one percent say the added stress of entrepreneurship has been worth it, and 90 percent would recommend others follow in their footsteps.
For a complete, in-depth look at the insights of the nation’s small
business owners, read the fall
Bank of America Business Advantage Small Business Owner Report
GfK Social and Strategic Research conducted the
Prior to 2016, previous waves of the
Reporters May Contact:
Don Vecchiarello, Bank of America, 1.980.387.4899