Walker & Company Brands Joins the Procter & Gamble Family of BrandsSource: Business Wire
Companies will come together to better serve multicultural consumers
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20181212005380/en/
Founded in 2013, Walker & Company Brands has spent the last five years developing products and services tailored for people of color. It brings with it well-respected, high performance brands, including Bevel, a comprehensive grooming experience designed for the specific needs of men with coarse or curly hair, and FORM Beauty, a premium hair care collection developed to meet the unique needs of the increasing number of women with textured hair.
Walker & Company Brands will operate as a separate and wholly-owned
subsidiary of P&G, continuing to be led by CEO and Founder
"When I started Walker & Company Brands, I set out to build a company
that would meet the health and beauty needs of people of color on a
global scale,” said
“We have tremendous respect for the work
The merger will grow P&G’s multicultural business and accelerate growth for Walker & Company’s existing brands, as well fuel the development of additional products designed for the specific needs of people of color.
About Walter & Company Brands
Walker & Company Brands is a family of brands designing health and
beauty solutions for people of color. Our vision is to build the world's
most consumer-centric health and beauty products company, inspiring
unprecedented customer loyalty.
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands. To learn more about P&G’s Citizenship work, visit: http://www.pg.com/citizenship.
Walter & Company Brands Contact:
Ulysses King, WalkerCo@theoutcastagency.com