Herbal Essences Becomes First Mass Hair Care Brand in Mass Retailers to Meet the Strict Clean Beauty Standards of EWG VERIFIED TMSource: Business Wire
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EWG VERIFIED™ goes beyond basic ingredient labels to hold companies on
the cutting edge of making products to an even higher standard. “The
mark will make shopping even easier for overwhelmed consumers who want
to quickly find a bottle of shampoo and other personal care products
that meet our rigorous standards,” says
Over the past few years, Herbal Essences has shared more information about ingredients used and ingredients not used in the bio:renew line-up to meet the consumer demand for more transparency. However, the EWG VERIFIED™ process was the first time Herbal Essences was ever required to disclose this amount of detail about product composition, safety testing and quality control steps.
“For almost 50 years, Herbal Essences has been committed to the safety
of the people that use our products,” states
Safety and quality have always been a top priority at Herbal Essences and the brand’s new bio:renew sulfate-free shampoos are meeting the high standards of very tough critics. The EWG VERIFIED™credential is a simple way for consumers to make an informed, vetted choice about their shampoo products.
“EWG VERIFIED™ will take awareness about chemicals in products to the
next level by giving shoppers useful information from a team of
scientists they have come to trust. Only products that include robust
ingredient labels and meet our stringent criteria, will be awarded our
Herbal Essences began working with EWG in 2016 with the launch of its bio:renew products. Herbal Essences and parent company P&G support the Personal Care Product Safety Act along with the EWG and other NGOs and industry leaders. The newly launched Herbal Essences bio:renew sulfate-free shampoos are the first mass shampoos in mass retailers to carry the EWG VERIFIED™ credential, further bringing affordable and accessible clean beauty products to the mainstream.
About Herbal Essences
Herbal Essences launched in 1971 “from the garden of earthly delights”
and was the first nature-inspired mass hair care brand. Herbal Essences
believes in real botanicals and the power that plants have tied to
health and wellbeing. The brand’s bio:renew botanical shampoos and
conditioners have been authenticated by
To learn more about Herbal Essences visit www.herbalessences.com,
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Marina Maher Communications