Over 50 New Sessions Now Available
CUPERTINO, Calif.--(BUSINESS WIRE)--Jan. 29, 2019--
Apple® today announced a new Today at Apple® release with sessions in
three new and expanded formats — Skills, Walks and Labs — which offer
hands-on group sessions focused on photography, video, music, coding,
app development, art and design and more. The new sessions are free at
every Apple Store® worldwide and allow visitors to find the right
session for their interests and skill level in order to unlock
creativity, inspire learning and encourage connection.
Since the launch of Today at Apple in 2017, Apple has held over 18,000
free sessions a week attended by millions of participants around the
world. This newest release expands on the most popular types of Today at
Apple sessions, Walks and Labs, providing visitors even more
opportunities to get more out of their products, find inspiration in
their community and discover guidance from world-class creators.
“Since the beginning, Today at Apple has been about educating and
inspiring the communities we serve. These new sessions are an
opportunity to unlock the creative potential in all of our customers,”
said Angela Ahrendts, Apple’s senior vice president of Retail. “There is
a session for everyone at Today at Apple and we can’t wait to see what
you will create.”
Three Today at Apple session formats facilitate learning and creativity:
— Skills are meant for those interested in learning new creative
techniques to go further with our products, such as making a quick video
with the Clips app or editing photos on iPhone. New Skills sessions
include Notes and Chords with GarageBand, Sketching Ideas in Notes,
Photo Editing Techniques and more.
— Walks invite customers to venture outside of the store with a Creative
Pro, where they will explore their surroundings, connect with their
community and put new skills to use across passions like photography,
music or health. New Walks include Capturing Cinematic Shots, Creating
Soundscapes with GarageBand and a Health and Fitness Walk, Staying
Motivated co-created with fitness expert Jeanette Jenkins.
— Labs help customers experiment with creative techniques and complete
the session with the beginning of a project. Many Labs have been
co-created with world-renowned artists and makers. Building on the
success of Labs with Florence Welch and photographer Chase Jarvis,
skilled customers can find inspiration in new Labs like Beat Making with
Swizz Beatz, Small Screen Magic with Zach King and Drawing Treehouses
with Foster + Partners.
Today at Apple is also a great resource for families and kids of all
ages interested in photography, coding, art and design and more. Labs
like Fun Family Portraits, the Sphero Robot Obstacle Challenge and Make
Your Own Emoji are built specifically to educate and spark creativity in
Today at Apple includes sessions designed specifically for educators so
teachers can learn new ways of bringing technology into their classroom,
with Labs like App Design and Prototyping and Class Projects with Clips,
based on the Everyone Can Code and Everyone Can Create curriculums.
To further enrich the Today at Apple experience in every store, Apple is
upgrading the existing fleet of stores with design elements that greatly
increase the store’s Today at Apple sessions and capacity. These
upgrades include the addition of The Forum, an area of the store with a
large video wall and seating, serving as a meeting place for the local
community and home for Today at Apple. Some stores will add Avenues and,
where possible, a grove of trees with integrated seating.
To find and register for a new session, visit www.apple.com/today
or the Sessions tab in the Apple Store App.
Apple revolutionized personal technology with the introduction of the
Macintosh in 1984. Today, Apple leads the world in innovation with
iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software
platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences
across all Apple devices and empower people with breakthrough services
including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more
than 100,000 employees are dedicated to making the best products on
earth, and to leaving the world better than we found it.
NOTE TO EDITORS: For additional information visit Apple Newsroom (www.apple.com/newsroom),
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© 2019 Apple Inc. All rights reserved. Apple, Apple Store, Today at
Apple and the Apple logo are trademarks of Apple Inc. Other company and
product names may be trademarks of their respective owners.
View source version on businesswire.com:
Source: Apple Inc.
Nick Leahy, (408) 862-5012
Rivera, (408) 862-1381