Pampers Kicks off New “Love the Change” Campaign with Adam Levine, John Legend and Chrissy Teigen to Celebrate Dads on Super Bowl SundaySource: Business Wire
New Social Video Changes the Game on the Important Role of Dads and #StinkyBootyDuty
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(Photo: Business Wire)
“I am excited to be part of this celebration of dads with Pampers,” said
Like John and Adam, many consider being a dad the most important job they’ll ever have, but they don’t always feel the love for the role they play. According to a recent Pampers study, 90 percent of dads consider themselves to be “hands-on,” but more than half feel like society places less value on dads’ parenting role. As millions of families tune in to watch Super Bowl LIII together, Pampers believes this is the perfect moment to celebrate the changing role of dads and shine a spotlight on the unique bond they share with their babies. This marks Pampers' first Super Bowl campaign.
“This special song between John and his daughter Luna struck such a
chord with dads and moms when we released the first Stinky Booty Duty
video. We’re proud to continue partnering with John, now a second-time
dad, who truly enjoys fatherhood and has embraced every change that
comes with it,” said
Watch the new #StinkyBootyDuty 2.0 video starring John, Adam and Chrissy here and celebrate the hands-on dads you know using #StinkyBootyDuty and follow @PampersUS on Instagram and #LoveTheChange this Super Bowl Sunday.
For more than 50 years, parents have trusted Pampers to care for their
babies. Pampers is a part of The
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