Apple Arcade will Feature Brand New, Original Games from Acclaimed Indie
Developers, Major Studios and Legendary Creators Hironobu Sakaguchi, Ken
Wong and Will Wright
CUPERTINO, Calif.--(BUSINESS WIRE)--Mar. 25, 2019--
Apple® today announced Apple Arcade℠, a game subscription service that
will feature over 100 new and exclusive games, including original
releases from renowned creators Hironobu Sakaguchi, Ken Wong, Will
Wright and dozens more. Apple Arcade games will redefine games and be
curated based on originality, quality, creativity, fun and their appeal
to players of all ages. Apple Arcade will give customers the freedom to
try any game from its handpicked collection of titles that are
all-you-can-play, have no ads, ad tracking or additional purchases, and
respect user privacy.
This press release features multimedia. View the full release here:
Apple Arcade will launch in fall 2019 on the App Store across iOS, macOS and tvOS (Graphic: Business Wire)
The App Store® is the world’s most successful and vibrant gaming
platform with nearly 300,000 free and paid games. Free games, supported
by advertising or in-app purchases, are enjoyed by hundreds of millions
of players around the world. Paid games are often critically acclaimed
and beloved by the people who play them, but competing with free is
hard, so even the best of these games have only reached a smaller
audience. With the simplicity of a single subscription, Apple Arcade
will bring games like these to the App Store’s more than 1 billion
gaming customers. Apple Arcade is the perfect complement to the already
enormously popular catalog of free games on the App Store, making iOS
the premier gaming platform for players of all ages.
Apple is not just handpicking the games in Apple Arcade, but also
contributing to the development costs and working closely with creators
to bring the games to life. Made by some of the most critically
acclaimed game developers in the world, Apple Arcade games will
entertain customers with incredibly fun gameplay and immersive stories,
while capturing imaginations with original art and music. The service
will feature games from Annapurna Interactive, Bossa Studios, Cartoon
Network, Finji, Giant Squid, Klei Entertainment, Konami, LEGO,
Mistwalker Corporation, SEGA, Snowman, ustwo games and dozens more.
“The App Store is the world’s biggest and most successful game platform.
Now we are going to take games even further with Apple Arcade, the first
game subscription service for mobile, desktop and the living room,” said
Phil Schiller, Apple’s senior vice president of Worldwide Marketing. “We
are working with some of the most innovative game developers in the
world to create over 100 new and exclusive games to play across iPhone,
iPad, Mac and Apple TV. Apple Arcade games will be great for families,
respect user privacy and will not have ads or require any additional
purchases. We think players of all ages are going to love Apple Arcade.”
Apple Arcade will introduce an innovative way to access a collection of
brand new games that will not be available on any other mobile platform
or in any other subscription service. Rather than pay up front for each
game, a subscription to Apple Arcade will give players the opportunity
to try any game in the service without risk. Since every game includes
access to the full experience, including all game features, content and
future updates, no additional purchases will be required. Every game
will be playable offline, and many games will offer support for game
controllers. Because subscribers can play Apple Arcade games across
iPhone®, iPad®, Mac® and Apple TV®, they can pick up where they left off
in a game, even if they switch devices. New games will be added to the
service on a regular basis.
Apple Arcade will launch in fall 2019 in more than 150 countries from a
new tab on the App Store across iOS, macOS® and tvOS™. Developers
interested in being considered for Apple Arcade should visit developer.apple.com/apple-arcade.
With the App Store, Apple ignited a worldwide app phenomenon that has
revolutionized the way people work, connect, learn and play. The App
Store drives the app economy and has earned $120 billion for developers
worldwide. Today, the App Store is the world’s safest and most vibrant
app marketplace, with over half a billion people visiting each week.
Privacy, security, quality and curation are fundamental to the App
Store. Every app must meet and maintain Apple’s strict guidelines to
launch and remain on the App Store. For enhanced discoverability,
experts create rich editorial content and curated collections of the
best apps every day. The App Store is the single best place to explore
the world of apps, and is available on iPhone, iPad, Mac, Apple Watch®,
Apple TV and iMessage®.
Apple revolutionized personal technology with the introduction of the
Macintosh in 1984. Today, Apple leads the world in innovation with
iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software
platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences
across all Apple devices and empower people with breakthrough services
including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more
than 100,000 employees are dedicated to making the best products on
earth, and to leaving the world better than we found it.
NOTE TO EDITORS: For additional information visit Apple Newsroom (www.apple.com/newsroom),
or call Apple’s Media Helpline at (408) 974-2042.
© 2019 Apple Inc. All rights reserved. Apple, the Apple logo, Apple
Arcade, App Store, iPhone, iPad, Mac, Apple TV, macOS, tvOS, Apple Watch
and iMessage are trademarks of Apple. Other company and product names
may be trademarks of their respective owners.
View source version on businesswire.com:
Source: Apple Inc.
Tammy Levine, (408) 862-8600
Saffer, (408) 974-5160