-- During Earth Month, Customers Can Nominate Their Favorite
Environmental-Focused Nonprofits to Receive ‘GreenUp’ Grantsand
Enter for a Chance to Receive Free Carbon Offsets --
NEW YORK--(BUSINESS WIRE)--Apr. 1, 2019--
JetBlue (Nasdaq: JBLU) today launched its annual “GreenUp” campaign
which highlights the airline’s commitment to local environments. In
celebration of Earth Month, JetBlue is empowering its customers to
educate themselves, and join the airline in donating and volunteering
with non-profits working to preserve natural spaces. From April 1-15,
2019, JetBlue For Good, the airline’s platform for social impact and
corporate responsibility, is encouraging customers to nominate their
favorite earth-friendly non-profit for a chance to receive a grant at jetblueforgood.com/GreenUp
(a). One lucky non-profit will be rewarded with a grand prize grant of
$20,000 and three runners-up will each receive a $5,000 grant.
“A healthy environment is not only important to our customers, it’s
critical for our business,” said Icema Gibbs, director of corporate
social responsibility, JetBlue. “JetBlue focuses on reducing our
environmental impact all year long. Earth Month is a great time to
remind our customers and crewmembers that it will take a joint effort to
preserve our local natural spaces. GreenUp is one way we’re encouraging
our community to take small steps in their daily lives while we as an
airline work on our own footprint.”
When customers nominate their favorite environmental charities to
receive a grant, they will automatically be entered to have offsets
totaling 3.6 million lbs. of carbon dioxide equivalent (CO2e)
emissions (1,632 MT) retired in their name and on their behalf. This
represents the average American’s lifetime carbon footprint according to
Carbonfund.org Foundation. This reduction is accomplished by offsetting
CO2 through a carbon offset project approved by the Verified
Carbon Standard (VCS) and Climate Community and Biodiversity (CCB)
Standard. This project protects nearly 500,000 acres of Amazon tropical
rain forest, mitigates the release of more than 12.5 million tons of
carbon dioxide emissions over the project lifetime, preserves the
habitat for an extraordinary amount of biodiversity, and enhances the
lives of rural forest communities.
Select winners will also receive a pair of JetBlue travel certificates
with carbon offsets, which JetBlue will donate to Carbonfund.org
Foundation for on the winner’s behalf. For more information on the
technical elements of offsetting, visit Carbonfund.org.
Winners will be announced by May 31, 2019.
Carbon offsetting can be done by a company or an individual to balance
their greenhouse gas (GHG) emissions via financing a reduction in GHG
emissions elsewhere. JetBlue is actively working to reduce its GHG
emissions through a variety of efforts, primarily reducing fuel use
through more efficient engines and aircraft. Additionally, JetBlue is
actively pursuing renewable jet fuel opportunities and large scale
offsetting purchases. For more information on JetBlue’s GHG reduction
and mitigation strategy, please see the airline’s Environmental Social
Since 2008, JetBlue has offset more than two billion lbs. of CO2e
in partnership with Carbonfund.org.
JetBlue also offers opportunities for its customers and crewmembers to
offset their GHG emissions when they fly. To learn more about carbon
offsetting, view a video here.
To estimate your flight’s impact and offset the CO2e
emissions from your next flight visit Carbonfund.org/partners/jetblue.
In The Community:
JetBlue For Good prioritizes its social impact efforts in the areas that
are most important to its customers and crewmembers: community,
youth/education and the environment. This Earth Month, JetBlue’s
crewmembers and customers will bring “GreenUp” to life by volunteering
with a variety of environmental causes and initiatives throughout the
airline’s network, including revitalization projects in Puerto Rico.
As the largest airline in Puerto Rico, last year JetBlue made a
commitment to assist in reforestation efforts as the final step in its
100x35JetBlue initiative, 100 days and 35 ways – and beyond – of caring
for Puerto Rico and the Caribbean after the devastation of Hurricane
Maria. Puerto Rico is home to nearly 500 JetBlue crewmembers who support
the airline’s operations in its focus city of San Juan, as well as in
Aguadilla and Ponce. In 2018, Vida Marina’s Center for Conservation and
Ecological Restoration located at the University of Puerto Rico at
Aguadilla won a “GreenUp” grant. Throughout April, JetBlue crewmembers
will participate in projects including landscaping and mural painting
A sampling of GreenUp volunteer activities in JetBlue’s focus cities
Boston: JetBlue’s New England crewmembers will participate in
the Charles River Cleanup, an annual Earth Day initiative that brings
together more than 3,000 volunteers each year to pick up litter,
remove invasive species and assist with park maintenance.
Fort Lauderdale, Fla.:
JetBlue crewmembers in South Florida
will partner with the Gumbo Limbo Nature Center for their annual Earth
Day event for a beach and mangrove clean-up.
Long Beach, Calif.: As a precursor to Earth Month, in March
JetBlue supported the City of Long Beach’s sustainability initiative
‘I Dig Long Beach.’ Crewmembers helped plant 100 trees in Central Long
Orlando, Fla.: Through Keep Orlando Beautiful, JetBlue
crewmembers based in Central Florida will volunteer on a variety of
tasks to spruce up the Rock Lake neighborhood.
New York: In 2018 GrowNYC won a grant through the GreenUp
campaign. This year, JetBlue is partnering with the organization on
volunteer opportunities in the Rockaways section of Queens to restore
a local community garden. GrownNYC’s mission is to improve New York
City's quality of life through environmental programs that transform
communities block by block and empower all New Yorkers to secure a
clean and healthy environment for future generations.
San Juan, Puerto Rico:
JetBlue crewmembers will participate in
a variety of events, including a visit to a local coffee farm to learn
about the importance of reforesting to the island.
If you are looking for opportunities to get involved in your community
this Earth Month and beyond, visit VolunteerMatch.org.
JetBlue For Good: Commitment to the Environment - JetBlue depends
on natural resources and a healthy environment to keep its business
running smoothly. Natural resources are essential for the airline to fly
and tourism relies on having beautiful, natural and preserved
destinations for customers to visit. The airline focuses on issues that
have the potential to impact its business. Customers, crewmembers and
community are key to JetBlue's sustainability strategy. Demand from
these groups for responsible service is one of the motivations behind
ongoing changes that help to reduce the airline’s environmental impact.
For more on JetBlue’s environmental initiatives, visit jetblue.com/green.
Join the #JetBlueForGood conversation on Twitter,
check for regular updates and get involved.
JetBlue is New York's Hometown Airline®, and a leading carrier
in Boston, Fort Lauderdale-Hollywood, Los Angeles (Long Beach), Orlando,
and San Juan. JetBlue carries more than 42 million customers a year to
100+ cities in the U.S., Caribbean, and Latin America with an average of
more than 1,000 daily flights. For more information please visit jetblue.com.
NO PURCHASE NECESSARY. Sweepstakes ends at 11:59:59 PM ET on
4/15/19. Open to legal residents of the 50 US/DC/PR who are 18
years of age or older at the time of entry and crewmembers of
JetBlue Airways who are in good standing at the time of entry and
at the time of prize distribution. To enter, visit https://jetblueforgood.com/GreenUp
and complete the official entry form as directed to nominate your
favorite earth-friendly, environmentally-focused green non-profit
501(c)(3). Consumers may also enter via Twitter or Instagram (data
rates may apply). Crewmembers are not eligible to enter via social
media. Void outside the 50 US/DC/PR and where prohibited by law.
Total ARV of consumer prizes to be awarded: $2,392. Total ARV of
crewmember prizes to be awarded: $3,520. Odds of winning depend on
number of eligible entries received for each random drawing.
Subject to complete Official Rules. For complete Official Rules
including entry instructions, grant recipient judging criteria and
prize details, visit https://jetblueforgood.com/GreenUp/official-rules.
LIMIT UP TO THREE (3) ENTRIES PER PERSON, PER DAY, PER ENTRY
METHOD. SPONSOR: JETBLUE AIRWAYS CORPORATION, 27-01 QUEENS PLAZA
NORTH, LONG ISLAND CITY, NY 11101.
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JetBlue Corporate Communications
Tel: +1 718 709