Netflix Ranks as #1 in the Reputation Institute 2019 U.S. RepTrak 100 - the Biggest Ever Corporate Reputation Survey in the U.S.Source: Business Wire
It was the first time in the 12-year history of Reputation Institute’s U.S. RepTrak 100, considered the de facto annual ranking of corporate reputation in the U.S., that any company has surged from so deep in the top tier pack to the number one spot over the course of a single year.
Much less favorable judgment, however, was passed on several companies
Amazonreigned as #1 in the study from 2014-2017 but didn’t make it into the top 50 this year.
Nike, #2 last year, dropped to 60th place, a ranking influenced by the company’s politically and socially charged year.
- Campbell’s experienced a setback, as last year’s #1 is no longer in the top 10.
The study by
“Netflix’s achievement, jumping 23 spots to first place in a single
year, is unprecedented,” said
“2019 is a year of significant change,” Hahn-Griffiths said. “Only two companies who made last year’s top 10 repeated this year. So welcome to ‘reputation judgment day,’ when companies are scrutinized on all aspects of their organization’s ethics, leadership, values, and beyond. There really is no longer anywhere to hide.”
The top 10 companies in the 2019 U.S. RepTrak 100 are:
To access the full list of the world’s most reputable companies, data, insights, and expert perspectives on key trends, please visit: http://www.reputationinstitute.com/US-RepTrak
Companies interested in getting their 2019 score and learn how to improve their ranking should visit https://reputationinstitute.com/about/contact-us.com.