Pantene Launches “Don’t Hate Me Because I’m #BeautifuLGBTQ” To Redefine What ‘Beautiful’ Looks Like TodaySource: Business Wire
Created in partnership with GLAAD, Pantene’s new campaign is a revival of the brand’s iconic 1986 “Don’t Hate Me Because I’m Beautiful” advertisement
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190618005209/en/
Pantene is tackling conventional stereotypes with “Don’t Hate Me Because I’m BeautifuLGBTQ” (Graphic: Business Wire)
“For many in the community, hair plays a pivotal role in their
“transformation moment,” said Ilaira Resta, Vice President, North
Each person featured represents their own transformation and unique
sense of self-expression, with three stories being featured in separate
supporting campaign videos. One video shares the story of Pooya, a
transgender woman from
In addition to being WorldPride sponsors, the launch of “Don’t Hate Me
Because I’m BeautifuLGBTQ+” also comes with the announcement of
Pantene’s partnership with GLAAD, which will continue to uplift members
of the LGBTQ+ community by celebrating inclusion, representation and
freedom of expression. This furthered commitment follows recent global
Pantene campaigns in the
“Pantene has raised the bar for authentic inclusion by shining the
spotlight on a diverse group of LGBTQ people in this powerful new
campaign,” said GLAAD President and CEO
In April, Pantene launched its new “Power to Transform” campaign which recognizes, celebrates and gives visibility to those who transform their lives and the world around them every single day. As a result, the brand has committed to telling stories of transformation that defy bias, celebrate personal expression and show a more inclusive world.
Pantene wants every head of hair held high with Pride, and encourages the LGBTQ+ community and its allies to express their authentic selves and share their own transformations to show the world all they are capable of and just what “beautiful” looks like. Join in the conversation by using #BeautifuLGBTQ, and learn more about what Pantene is doing at www.pantene.com/en-us/pride.
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Monica Almeida, 212-485-1681