The LEGO Group Inspires Builders of Tomorrow with First Place Ranking in Reputation Institute's 2019 Global Corporate Responsibility Study
Responsible Behavior Enhances Company Reputation and Drives Business Performance
While others in the toy industry are struggling to compete with the growing popularity of digital toys and devices, the family-owned
“The LEGO Group is a great example of a company that is committed to delivering on corporate responsibility and realizing strong business results by doing the right thing,” said
Consistent with The LEGO Group’s long-held approach to operating its business, the Business Roundtable -- an association whose members are CEOs of major U.S. companies -- said recently that corporations must invest in employees, support the environment, and deal ethically with business partners and not be solely focused on advancing the interest of financial stakeholders.
“We are humbled that people recognize our efforts to create a better world for future generations,” said
In the 2019 CR RepTrak study, The LEGO Group’s year-over-year improvement caused it to knock
This year’s top 10 companies with the best reputations for corporate responsibility worldwide are:
The LEGO Group
- Natura (BVMF: NATU3)
Walt Disney Company(NYSE: DIS)
- Havaianas (BVMF: ALPA4)
2019 Global CR RepTrak 100 Highlights
Intel, and Lavazza joined the top 10 this year, while Canon and Michelin dropped.
Companies in the energy sector, while still rated on the lower ranges of CR scores, are making a comeback.
ExxonMobil, Chevronand Shell showed big improvements in CR in 2019.
Uberexperienced a significant improvement in perceptions of ethical behavior and openness, and the brand is more strongly associated with supporting good causes.
Starbucksmade it into the 2019 Global CR RepTrak 100 ranking at number 100 as the company demonstrated improvement in all three CR dimensions -- Citizenship, Governance, and Workplace.
Companies interested in learning more about the 2019 Global CR RepTrak study, or who want to access 2019 reputation scores should visit https://www.reputationinstitute.com and https://reputationinstitute.com/contact.
About Reputation Institute
Reputation Institute helps leaders at the world’s largest companies build credibility with the people that matter most by delivering data-driven insights about how they are truly perceived. We do this with RepTrak®, an unrivaled technology that provides actionable insights encompassing industry, competitors, and company-level analysis. Past and present clients have included Whirlpool,