/C O R R E C T I O N -- eMeals/
In the news release, eMeals Launches New Brand-Building Program with Tyson, Coca-Cola & Coppola, issued
eMeals Launches New Brand-Building Program with Tyson, Coca-Cola & Coppola
Uniquely Combines Recipe Discovery, Promotion, Branded Shopping List Placement & Data Analytics
Tyson Foods is using the BrandBuilder program to drive online visibility and sales of its Tyson Chicken,
When an eMeals subscriber selects a recipe in any of the Tyson product categories or with a suggested Coca-Cola or Coppola beverage pairing, the branded recommendations are automatically placed on the weekly eMeals shopping list for easy one-tap online grocery fulfillment by
Advantages of the BrandBuilder platform include:
A recipe-driven strategy utilizing eMeals' 10-year recipe development experience, enabling brands to contextually enter the purchasing flow by starting with meal inspiration and then automatically integrating branded products into weekly shopping lists that drive both online and offline grocery sales.
The potential for brands to double sales in online grocery carts, based on eMeals testing of brands across the eMeals dinner plans. The increase occurred even though consumers have the option to either accept the branded recommendation or choose an alternative product.
Lifetime value generated through future repurchases, whether or not the consumer orders through eMeals every time, since the branded product continues to appear in the grocery cart as a previously purchased product.
The ability to repurpose eMeals-developed content for brand activation promotions, whether through social media, in-store merchandising, TV commercials or other channels.
Comprehensive shopping analytics, providing basket insights such as which products are purchased through the eMeals app as well as which online grocery services are used.
- Measurable return on ad spend, made possible by BrandBuilder's data analytics.
"Every food and beverage brand today is looking to grow their online grocery business. Our BrandBuilder program offers a seamless solution that not only starts precisely where the consumer's meal journey starts – with recipe inspiration – but also taps into a subscriber base that comes back week after week to plan their family meals and uses our automatically generated ingredient lists to do their shopping." said eMeals CEO
"eMeals has one of the best integrations I've seen for shoppable recipes, and that is helping us remove some of the friction between recipe inspiration and the actual grocery purchase," said
"We're excited about working with eMeals to test this cutting-edge solution and help people pair a variety of great beverages with their online meal purchases," said
"Wine + eMeals go together. We love the branded content from eMeals!" said
eMeals is America's leading provider of curated meal plans connecting consumers and food brands to the online grocery pickup and delivery services of