Barbie Dream Gap Project Launches GoFundMe Initiative Timed to One Year Anniversary of the Program
Ahead of International Day of the Girl, Company Unveils First Barbie Dream Gap Project Nonprofit Recipients
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Barbie Dream Gap Project Launches GoFundMe Initiative (Photo: Business Wire)
Beginning today, donors can take action on closing the Dream Gap by visiting Barbie Dream Gap Project GoFundMe page. The GoFundMe page outlines the
The GoFundMe program builds on Mattel’s
She’s the First, which fights for girls' education and girls' rights, will fully fund education for 300 girls in
Peru, Nepal, India, Sierra Leone, Uganda, and Ethiopiafor one year, in addition to in-class activities focused on inspiring girls to dream big. Local organizations will be able to run at least three dedicated workshops on interesting career options, and access to curriculum that will help girls see themselves in new roles.
- She Should Run, which provides guidance and support to women considering a run for office, will build and scale curriculum that helps girls imagine what is possible for their leadership in elected office through course offerings. This will influence at least 2,500 young girls to take action toward developing their political leadership.
- Step Up, which inspires girls through after-school and weekend mentorship programs, will host four “I Dream To…” Mentorship Conferences around the country for 200 girls and take a multi-generational approach to role modeling and what it means to dream big and to confidently pursue those dreams.
“In the last year, we launched the
“Closing the Dream Gap for girls is imperative for the success of our future generations and we’re proud to partner with
This effort is the next step in Barbie’s ongoing commitment to close the Dream Gap. The brand continues to offer empowering products, like the recently-released
*Study conducted by researchers at
Mattel® is a leading global children’s entertainment company that specializes in design and production of quality toys and consumer products. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic franchises, including Barbie®, Hot Wheels®, American Girl®, Fisher-Price®, Thomas & Friends® and MEGA®, as well as other popular brands that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 40 locations and sell products in more than 150 countries in collaboration with the world’s leading retail and technology companies. Since its founding in 1945,
Research* has identified that starting at age five many girls are less likely than boys to view their own gender as smart and begin to lose confidence in their own competence. Cultural stereotypes, implicit biases and representation in media deepen this issue. This is the Dream Gap and, to help close it, Barbie launched the Barbie
Launched in 2010, GoFundMe is the world’s largest free social fundraising platform, with over
GoFundMe.org is the advocacy and charitable arm of GoFundMe and is an independent, registered 501(c)(3) public charity. GoFundMe.org provides the opportunity for the community to take action on the broad causes and needs that are ever-present on GoFundMe.com. All donations to a GoFundMe.org-supported fundraiser are tax-deductible.