Herbal Essences Continuing Commitment to Inclusive Design and Accessibility for All
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Last year, Herbal Essences was the first mass hair care brand in
“A universal tactile marking seems like such a small thing, and yet as a blind woman it’s the little things that make such a big difference in my life. I’m excited to broaden the positive impact this has had for the vision impaired community and deliver on our mission to help everyone experience the positive power of nature every day,” said Latif.
This year, Herbal Essences is bringing help beyond the shower with technology that makes searching for the perfect product and independently shopping more accessible. The brand is introducing an Alexa skill and offers specialized help on the By
“We get a lot of questions through the app about people’s appearance – do my clothes match, does my make-up look right, do I have any fly-aways? It’s great when we can have experts from a specific, in-demand field, like hair care, to provide an elevated level of service for our community,” said
Knowing most consumers use social media and websites as resources, Herbal Essences is also increasing accessibility for the vision impaired in these areas. The brand is partnering with blind
“I’m excited to work with Herbal Essences to co-create content that will benefit my community and drive toward greater inclusivity and accessibility for all,” says Molly. “I know one of the most difficult things for me as a beauty and lifestyle creator has been finding products with cognizant packaging and designing a routine that works for me. I hope this content will serve as a helping hand for those who are figuring that out.”
In addition, the Herbal Essences website will be accessible for assistive technology users, such as screen readers, in
The full roll-out for Herbal Essences tactile markings on shampoo and conditioner bottles will begin hitting stores in
To learn more about this initiative, please visit https://herbalessences.com/en-us/worldsightday, and join the conversation using #HerbalEssences and #WorldSightDay.
About Herbal Essences
At Herbal Essences, we know it’s only natural to be different. In fact, nature nurtures diversity and so do we. We protect diversity in plants and embrace it in people and in our products. We see beauty in all plants, all people and all places. And when we don’t see it, we create it. We are committed to diverse ingredients, inclusively designed products and partnerships with experts and organizations that protect & preserve the planet for all nature lovers. Now we’ve partnered with
To learn more about Herbal Essences visit www.herbalessences.com, or follow us on
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