American Girl Brings New In-Store Experiences to Its Flagship Stores in New York and Chicago in Time for the Holidays
Brand Debuts New Doll Hospitals,
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“For more than twenty years, since we opened our first American Girl flagship store, we’ve been creating engaging, interactive retail experiences for kids and their families,” said
The new retail experiences include:
Starting this month, girls can bring their dolls in need of a check up to all-new American Girl Doll Hospitals in
New York Cityat 75 Rockefeller Plaza and Chicagoat 835 Michigan Avenue. The hospitals offer a variety of free services, including a doll wellness exam with a specially-trained Doll Doctor who checks the pulse, temperature, and reflexes of each 18-inch patient. It also features free interactive play stations, where girls can perform doll eye exams, take doll-sized x-rays, and give a dental checkup. A complementary Certificate of Good Healthis given to doll owners after each visit, along with wellness tips to help girls care for their dolls at home. For dolls that have been so loved they need to see a specialist, on-site doctors can schedule appointments for more extensive doll repairs.
Fans will be transported to the 1970s with Julie’s Groovy World (
New York) that shows girls what growing up was like for American Girl fan-favorite, Julie Albright™. The space is brought to life through memorable scenes from Julie’s stories. Girls can explore and relax in a 70s-inspired living area – complete with rotary phone, beaded curtains and classic Egg Chair; shoot hoops at the Pop-A-Shot basketball game; take a selfie in the full-size 70s-era VW Beetle and more.
For the first time, the newly-renovated
American Girl Salonin Chicagois inviting girls to join their favorite dolls in getting matching hairstyles, mini manicures, and ear-piercing. The salon, which also has a sophisticated new look, includes four girl hair stations, twelve doll hair stations, four girl manicure stations, and one nail drying station. The salon is equipped with a full ear-piercing suite – for girls and dolls. Guests can make salon reservations in advance or day-of, and special packages are available with plenty of options for personalization. The Salon services for girls are also currently available in the New Yorkstore.
In addition to the new in-store experiences, American Girl retail guests across the country can enjoy dining with their dolls at the
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