Osklen, the New Luxury Fashion Brand from Brazil Launches Black Edition Collection With Polygiene Stays Fresh Technology
Osklen is seen as one of the forerunners of the New Luxury concept that advocates conscious fashion and sustainable luxury, which fits well with
According to Oskar Metsavaht, founder of Osklen and currently its director of creation and style, "a brand is identified as luxurious if it involves so-called noble values. These, however, imply social concern and the preservation of natural resources for the next generations."
Osklen runs 53 proper stores and 22 franchises in
"Osklen's way of prioritizing social concern and preservation of natural resources aligns well with our sustainability strategy of minimizing the use of resources and prolonging the life of garments. As we recently entered the Brazilian market, the largest economy in
Osklen's classic black t-shirt gets a limited edition within the brand's latest collection, ASAP Forests. Made from e-cotton, a cotton knit cultivated in
Osklen is the expression of a genuine lifestyle defined by the balance between an urban life integrated with nature in which organic and technological, local and global, luxury and simplicity are complementary. Design, art and sustainability compound the universe of the brand that represents the vision of "new luxury" - the association of a design product with impeccable quality, universal aesthetics aligned with sustainable socio-environmental practices.
Osklen is indicated with TESLA as "Future maker" by the WWF (
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