Alibaba Kicks Off 2019 11.11 Global Shopping Festival
Focus on “new consumption,” “new business” & “green action”
“Our goal is to stimulate consumption demand and support lifestyle upgrade in
A star-studded gala in
The 11.11 Global Shopping Festival, which culminates on
Tmall Collection will celebrate the start of 11.11 Global Shopping Festival with a two-hour show tonight, which will be livestreamed across 17 online media channels. It will be powered by “See Now, Buy Now” technology, and new products will be immediately available to order in presale for the first time. Expanding on previous years, featured categories in the show will include fast-moving consumer goods and electronics, as well as fashion apparel and accessories.
Thousands of merchants have upgraded to
The upgrade, rolled out several months ago, offers brands the ability to customize their flagship store to offer an immersive experience to consumers. It personalizes content and product promotions for different types of customers based on their profiles. Over the next year, Tmall expects several thousand brands to upgrade their storefronts to 2.0.
For the first time, Alibaba held a concurrent kickoff event in the northeastern city of
“The success of our focus on less-developed markets in
Alibaba has already helped over 1,000 factories digitize their operations, giving them access to analytics and
Truly Global Event
More than 22,000 international brands from 78 countries and regions will participate in this year’s 11.11 on Tmall Global, Alibaba’s cross-border online marketplace, providing an expansive international product selection for consumers.
For the second year, Lazada will take part and expects its “shoppertainment” – an innovative blend of shopping and entertainment – to attract a record number of participating merchants and consumers in its six markets.
While continuing to serve over 200 countries and regions, AliExpress will enable local merchants from
Daraz disrupted South Asia’s retail market with 11.11 last year and is gearing up again with celebrations in
Fliggy will offer 30,000 different vacation packages to over 200 destinations to feed the wanderlust of Chinese tourists. Thousands of travel experts will offer tips and suggestions via livestreams during 11.11.
Greener than Ever
Cainiao and its partners will make
Consumers will be incentivized to recycle through rewards of “green energy” points on
About the 11.11 Global Shopping Festival
The 11.11 shopping festival began in 2009 with participation from just 27 merchants as an event for merchants and consumers to raise awareness about the value of online shopping. Last year, more than 180,000 brands and merchants participated in the event, with consumers spending
Alibaba Group’s mission is to make it easy to do business anywhere. The company aims to build the future infrastructure of commerce.
+852 5590 9949
+852 6685 9151
+1 917 528 1992
+1 515 864 1116
+44 (0) 20 7 3958330