Procter & Gamble Household Cleaning Brands Such as Fairy, Flash and Viakal Announce Plans to Make 300 Million Bottles out of Recycled Plastic Every Year
- This reduces the amount of virgin plastic used by 9,000 tonnes per year, starting in 2020
- This commitment impacts all European production and drives forward P&G’s goal to increase the use of recycled content across all its business lines by 50 percent by 2030
- P&G’s effort goes beyond the bottle by providing performing products that deliver one of the most sustainable way to clean the house
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In total, 300 million bottles across P&G’s European household cleaning brands will be converted annually to either 100% recycled or partially-recycled plastic. Additionally, all surface cleaning wipes will be made of 100% recycled fibre.
This is a key milestone in helping to reach P&G’s Ambition 2030 commitment of reducing the amount of virgin plastic in all packaging by 50% by 2030.
“We are proud of this significant milestone across our cleaning products as we know with our immense scale we can create a positive impact,” notes
It was identified through LCA findings that the biggest footprint reduction opportunity for home care cleaning products is during the consumer in-use phase, when high amounts of water may be used at home, and often at high temperatures.
Therefore, P&G household cleaning product formulas have been optimized to work at low temperatures. In fact,
“Based on our LCA, there is tremendous opportunity for us to build in sustainability through our product performance, saving consumers on energy and water.” continues Elvan, “We want to delight our consumers instead of making consumers choose between an environmentally friendly product and one which has the performance they need and love. We welcome this challenge because we know if we make smarter products that work more efficiently, consumers can minimize compensating behaviors and in turn, lower their footprint.”
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1 PCR = Post consumer resin; PIR = Post industrial resin
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