Company Announcements

ASTRO Gaming Introduces ASTRO.ID - Power Harnessed, Creativity Unleashed

ASTRO.ID Allows Gamers to Customize their Headset by Offering a Unique and Highly Personalized A40 TR Headset featuring over 45,000 Color Combinations

SAN FRANCISCO & LAUSANNE, Switzerland--(BUSINESS WIRE)--Oct. 29, 2019-- ASTRO Gaming, a leader in premium video gaming equipment, today announced the launch of ASTRO.ID, a program created to allow gamers to create personalized products, expressing their unique style with bold color combinations. Beginning October 29th, gamers can customize the award-winning ASTRO A40 TR pro gaming headset at ASTRO.ID via an online configurator. Each headset is assembled by hand and shipped directly to gamers in the United States.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20191029005352/en/

ASTRO Gaming allows gamers to create personalized products, expressing their unique style with bold, thematically-driven color combinations with the new ASTRO.ID. (Photo: Business Wire)

ASTRO Gaming allows gamers to create personalized products, expressing their unique style with bold, thematically-driven color combinations with the new ASTRO.ID. (Photo: Business Wire)

“Style and customization have always been important to gamers, and that understanding is a key component of ASTRO’s DNA. It’s why we developed the first ever customizable speaker tag system for gaming headsets, implemented hardware customization in the C40 Controller and software customization across our entire line of products,” said Aron Drayer, vice president of marketing ASTRO Gaming. “ASTRO.ID takes that customization to an entirely new level, removing the compromise between performance and style. The new ASTRO.ID A40 TR Headset is all about personalization, individuality and self-expression.”

The ASTRO A40 TR has been a tournament and content creation staple for more than a decade, known for its audiophile-grade soundstage, exceptional comfort, high durability and flexible modularity. ASTRO.ID will feature six different headset components that can be customized with any combination of six different colors for more than 45,000 possible color combinations.

The ASTRO.ID A40 TR gaming headset customization options include: Headset Frame, Ear Cushions, Headband, Inline Mute Cable, Microphone and Speaker Tags. These components come in the following six different colors: Space Black, Ultra White, Comet Red, Carbon Blue, Star Yellow and Glow Pink.

Pricing and Availability:

The ASTRO.ID Customizer will be open for order in the U.S only, directly at ASTRO.ID. Your custom ASTRO.ID A40 TR Headset will retail for $199.99, including shipping. In addition, a bundle featuring the ASTRO.ID A40 TRHeadset and the MixAmp Pro TR for either Xbox One/PC or PS4/PC will be available for $299.99. All customized headsets are expected to be built, shipped and delivered within two to four weeks of your order in a one-of-a-kind box and include a A40 headset case.

About ASTRO Gaming:

ASTRO Gaming, creates premium video gaming equipment and lifestyle products for professional gamers, leagues, and gaming prosumers. ASTRO Gaming was spun-off from design powerhouse ASTRO Studios, known in the gaming world for designing the Xbox 360®, along with Alienware™ and HP® Gaming PCs. ASTRO Gaming produces a line of gamer-centric "tech-life" products that support this rapidly growing community. All ASTRO Gaming products are available at astrogaming.com. Connect with ASTRO Gaming on Twitter @ASTROGaming, Instagram or our blog.

ASTRO Gaming is a brand of Logitech International. Founded in 1981, and headquartered in Lausanne, Switzerland, Logitech International is a Swiss public company listed on the SIX Swiss Exchange (LOGN) and on the Nasdaq Global Select Market.

(LOGI)

Source: ASTRO Gaming

Brandon Smith
Maverick PR (for ASTRO Gaming)
brandon@mavpr.com
310.404.9906

Tara Bruno
Maverick PR (for ASTRO Gaming)
tarambruno@gmail.com
914.260.6633