BCW Introduces BCW CyberTREE™, A Strategic Model for Cybersecurity Crisis Communications Response and Planning
“Cybersecurity threats continue to become more and more sophisticated, however managing cybersecurity reputation risk has not kept pace with the evolution of threats,” said
BCW CyberTREE was developed to help client communication teams quickly and efficiently integrate with their internal Computer Security Incident Response Teams (CSIRTs), which typically also include specialized external legal counsel and forensics consultants. CyberTREE accounts for key legal and regulatory considerations, as well as the inherent challenges of cybersecurity forensics, to help protect corporate reputation and meet stakeholder expectations in an increasingly precarious environment.
BCW CyberTREE is comprised of more than 25 individual factors related to cybersecurity crisis communications and is organized into four domains:
- Threat considerations are based upon the nature of the threat actor, the exploit (i.e., the network vulnerability and attack mechanism), and potential stakeholder impact based on information accessed.
- Response considerations, which focus on ensuring the effectiveness of a company’s cybersecurity communications response.
- Expectations decision points, which ensure alignment between a client’s operational and communications response with media and stakeholder expectations. And,
- Engagement considerations, which are designed to help BCW guide clients as they plan and execute a strategic, highly coordinated communications response leading up to during, and immediately after a cybersecurity disclosure announcement.
“Stakeholder opinions about how well an organization managed a cyberattack can be as important as the technical recovery itself,” said
For more information about BCW CyberTREE contact BCW’s cybersecurity specialty group at firstname.lastname@example.org.