Axalta Releases 67th Annual Global Automotive Color Popularity Report
This year, Silver dropped out of the top three colors in the world and 10% popularity represents the lowest level that color has had in more than a decade. The survey also showed that Gray is gaining popularity in all regions of the world. Still, these top four colors – White, Black, Gray, Silver – continue to dominate the automobile population, representing 80% of market share globally.
"We are pleased to release the 2019 Global Automotive Color Popularity Report," said
Regionally, automotive color preference has changed little in the past year, with one significant change. White declined by 1% in
"After the demand for Gray rose in the SUV sector last year in
Elsewhere, White continues to lead the market, with
"While the top four neutral colors – White, Black, Gray, and Silver – continue to lead preferences globally," continued Lockhart, "we are starting to see other colors make moves in popularity that might not have been thinkable in past years. For sure, the consumer is truly beginning to change the way they view their vehicle's color, and Axalta is prepared to partner with our automotive customers to meet those needs."
Various shades from greenish-blues inspired by the ocean to Navy Blue, Icy Blue, and Denim Blue are also being found worldwide. Red is most popular in
"Colorful shades on vehicles are quickly noticed on today's roads as Blue, Red, and Brown/Beige are showcased in spectacular hues," concluded Lockhart. "Blue is most popular in
Axalta's full Automotive Color Popularity Report can be accessed here.
Regional highlights from the 2019 report include:
Africa- Light colors such as Silver and White remain high at 58% combined.
Asia- Pearl Whitecolors are most popular in this region and continue to gain status.
Europe- Gray is the most popular color, surpassing White, the long-time favorite.
North America- Blue is up 2%, totaling 10% of vehicles.
Russia- 12% are warm shades of Beige/Brown, more than any other region.
South America- Changing 1%, this is the only region where Silver increased.
First published in 1953, Axalta's annual Global Automotive Color Popularity Report is the automotive industry's longest running and most comprehensive color account. Together with Axalta's Color Trend Report, the history and future of automotive color is compiled by Axalta's global color experts, and the report gives automotive OEMs captivating insights into consumer preferences aiding them in making informed decisions about auto colors.
About Axalta Axalta is a global leader in the coatings industry, providing customers with innovative, colorful, beautiful and sustainable coatings solutions. From light vehicles, commercial vehicles and refinish applications to electric motors, building facades and other industrial applications, our coatings are designed to prevent corrosion, increase productivity and enhance durability. With more than 150 years of experience in the coatings industry, the 14,000 people of Axalta continue to find ways to serve our more than 100,000 customers in 130 countries better every day with the finest coatings, application systems and technology. For more information visit axalta.com and follow us @axalta on Twitter.
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