Alibaba Group Generated US$12 Billion of GMV in the First Hour of the 2019 11.11 Global Shopping Festival
In the hours leading up to the shopping event, Alibaba’s video streaming platform Youku hosted the fifth annual countdown gala, which included interactive performances from
For additional content from the event, please follow the
About the 11.11 Global Shopping Festival
The 11.11 shopping festival began in 2009 with participation from just 27 merchants as an event for merchants and consumers to raise awareness about the value of online shopping. More than 200,000 brands are participating in this year’s event. For the latest news and updates on the 2019 11.11 Global Shopping Festival, please visit: https://alizi.la/2019-11-11.
Alibaba Group’s mission is to make it easy to do business anywhere. The company aims to build the future infrastructure of commerce. It envisions that its customers will meet, work and live at
GMV for the 11.11 Global Shopping Festival is the total value of orders settled through Alipay on Alibaba's China retail marketplaces, Lazada, AliExpress, Kaola and New Retail and consumer services platforms within a 24-hour period on November 11. It is reported on a real-time basis and includes shipping charges paid (where applicable). Alibaba Group’s operating results disclosed in this press release are denominated in RMB. All translations of RMB into US$ are made at US$1=RMB6.9945, the central parity rate announced by the People’s Bank of China (PBOC) on November 8, 2019. All GMV and other figures presented in this press release are unaudited and subject to adjustments.
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