Macy’s Launches SoGifted, a Female Entrepreneur-Focused Destination for Gifts
In partnership with
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20191205005655/en/
Macy’s launches SoGifted, a female entrepreneur-focused destination for gifts in partnership with
“Our mission is to build a firm that embodies the cultural values that we want to see in the world,” said
This type of brand discovery spotlights Macy’s ongoing partnership with b8ta, operator of the Ark Marketplace platform that allows brands that traditionally haven’t operated stores to quickly set up new physical retail operations. The b8ta-powered experience enabled SoGal’s range of entrepreneurs to activate at Macy’s within a matter of weeks – with products ranging from Bon Temps herbal teas to unbreakable hosiery by Sheertex.
For holiday shoppers, the fresh female-first lens brings diversity to Macy’s gifting mix, further reinforcing Macy’s newly established diversity and inclusion goals, which include increasing representation and advancing the growth of under-represented suppliers. Empowered offerings like TomboyX, a size and gender inclusive line of underwear and pajamas and Blume, a range of safe and sustainable feminine care solutions, highlight Macy’s commitment to testing new brands and categories. On the more traditional gifting side, Ettitude introduces sustainable bamboo pajamas and bedding essentials, OK Jewelry showcases its affordable high-end fashion jewelry, and Quirktastic supplies geek-chic graphic tees - perfect for the comics lover in your life.
The SoGifted shops are being supported by entrepreneurial focused events including a dedicated launch party with the female founders at Macy’s flagship location at
SoGifted will be featured at the following Macy’s store locations through
Herald Square(NYC) - on the Mezzanine
Lenox Square( Atlanta) - on the main floor
Fashion Show (
Las Vegas) - on the main floor
Northshore (Boston)- on the main floor
North Star( San Antonio) - on the main floor
Twelve Oaks (
Detroit) - on the main floor
- Galleria (Ft. Lauderdale) - on the main floor
Highlights of Events
Lipstick reading with Laqa & Co
Make your mark! Lipstick reading is a modern adaptation of the ancient art of Chinese face reading. Try your favorite shade of Laqa & Co lipstick and get your own personal reading to find out what your kiss says about you with lipstick reader
Female Founders In Conversation
Kick off 2020 in style and join us for an in conversation event with the female founders of retail brands Blume, Quirktastic, Sheertex and TomboyX. Learn how they built their brands from the ground up and created products that enable women to look and feel their best and most authentic selves. Hear about their triumphs, struggles and lessons along the way and leave feeling inspired.
All SoGal at Macy’s Locations -
Weekend Refresh Events
Come recharge and refresh at Macy’s with a meditation led by local experts and mini facials for the ultimate start to your weekend. Plus, we will be giving out sample products to help you achieve your wellness goals!
About the SoGifted Brands
Blume puts your body before business and believes in empowering women with safe, sustainable personal care products, from glow getting bundles to natural deodorants.
Bon Temps teas celebrate the simplicity of every moment. Enjoy stress-free sips by avoiding plastics and bleaches, with Bon Temps biodegradable, non-toxic tea bags made of non-GMO corn. Better for you and for the planet.
Ettitude’s sustainable sleep essentials are made of the world’s first CleanBamboo™ - an eco-friendly, breathable and hypoallergenic fabric that feels feathery soft against your skin.
Give us a follow @ettitudestore
HidrateSpark is a smarter solution for staying hydrated - a Bluetooth enabled water bottle that tracks your daily water intake and helps you set achievable hydration goals.
Designed by experts for your child's developing brain. Lovevery does all the research so you don't have to and creates beautiful, sustainably crafted toys and learning tools to support your child's development at every stage.
Neely & Chloe
Neely & Chloe have a handle on the need for high quality, well-priced accessories that are equal parts pretty, practical and perfect arm candy for your next party.
OK Jewelry celebrates individuality through fashion-forward jewelry that stands for ‘one kind,’ empowering you to make a personal style statement.
Quirktastic makes it easier than ever to make friends with people who share your love of all things geek, from comic conventions and Trekkie times to anime.
So strong (underneath it all!) Sheertex creates unbreakable hosiery that are equal parts invincible and invisible - in other words the unseen hero of your every day.
Beauty meets technology with
So essential for everybody! TomboyX believes everybody has an equal right to eco-friendly, comfortable underwear and makes easy, size and gender inclusive styles that are anything but basic.
Images of the SoGifted shop and products can be found here.
For Macy’s media materials, including images and contacts, please visit our online pressroom at macysinc.com/news-media.
About SoGal Ventures
SoGal Ventures is the first female-led millennial venture capital firm.
Founded in 2015, with offices in
Today, b8ta operates 19 branded flagship stores throughout
For more about b8ta, visit www.b8ta.com. To learn more about Ark and Ark Marketplace, visit www.ark.com. For more about Forum, visit www.forumstore.com. To find a b8ta store near you visit www.b8ta.com/locations.
Christine Olver Nealon