“Peter has spent decades commissioning and consuming market research as he built iconic brands on the foundation of powerful, evidence-based insights,” said Imperato. “He has a deep understanding of how sophisticated research drives strategic business decisions that yield dynamic and measurable results. I look forward to him building on PSB’s reputation as a first-mover in developing rigorous research models for solving complex communications and business challenges, and to expanding PSB’s business around the globe.”
PSB combines its political polling legacy with custom market research and innovative new models in behavioral analysis, social listening and qualitative approaches to provide a holistic view of consumers, markets and other key stakeholder audiences. Operating in more than 100 countries and with a sophisticated in-house infrastructure, PSB partners with C-Suite executives in technology, healthcare, consumer goods, financial services, energy, entertainment and the public sector to make informed decisions that yield results.
For the past three years, Horst has been CEO of
“I’m thrilled to join PSB, as I have known the firm and several of its leaders for years and have the utmost regard for their talent and work,” said Horst. “In a world where data and insights are the fuel for innovation, brand-building and growth, I see tremendous opportunity to add new capabilities to PSB’s offering to make us even better able to solve our clients’ toughest challenges. I look forward to using my experience to elevate PSB’s impact with its impressive roster of world leaders, governments and market-leading clients.”
Horst is on the
PSB is a global custom research and analytics consultancy that merges a deep understanding of PEOPLE x SCIENCE x BUSINESS to create human insights that inspire leaders to make more informed decisions with confidence. We use our customized approach to go beyond the who, the what, the when, the where and the how to focus on the why to create Insights That Count™. For more than 40 years, PSB has been providing strategic guidance for blue-chip corporate, technology, healthcare, financial, entertainment and government/public sector clients across more than 100 countries. PSB is a member of the