Love At First Sip! In A Union Of Two Pop-Culture Favorites, Smirnoff Becomes The Official Hard Seltzer Of Bachelor Nation
(Final) roses are red,
And in a Bachelor Nation debut,
Smirnoff Seltzer has a few Rosé options
Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8672951-smirnoff-official-hard-seltzer-the-bachelor/
ATTENTION BACHELOR NATION: In a coupling that no one could anticipate, Smirnoff Seltzer has teamed up with The Bachelor, The Bachelorette and Bachelor in Paradise to dub the brand's line of zero sugar rosé flavored seltzers as the "Official Hard Seltzer of The Bachelor." To kick-off the partnership,
During the watch party, Mike hosted the night's festivities, sharing his favorite moments of the show in real time, while also treating attendees to Bachelor-inspired giveaways. Fans were also able to take pictures, chat with Mike on the latest cast looking for love and sample Smirnoff Seltzer Rosé variants.
"What I love about Smirnoff Seltzer is that it tastes good and doesn't come with any extra drama,"
The real question: What do Smirnoff Seltzer and Bachelor Nation have in common? Well, if we have learned anything recently, people love hard seltzers and everything Bachelor related. In the midst of a new season of unforgettable moments and rose ceremonies unlike any other, Smirnoff will debut its "Will You Accept This Rosé?" hard seltzer campaign to encourage fans (21+) to take in the show's finest moments while responsibly enjoying a Smirnoff Seltzer Rosé.
"The Bachelor franchise has one of the most loyal and avid fanbases around today, and they're constantly looking for lower calorie options to enjoy while indulging in the show's weekly entertainment," said
The Smirnoff Seltzer "Will You Accept This Rosé?" campaign launched with digital and social in conjunction with the new season, and the brand has partnered with a few favorites from across the franchise to ensure all of Bachelor Nation knows that the best, go-to accessory to watch any of the latest episodes is one of the variants from its Smirnoff Seltzer Four Ways to RoséPremium Malt Beverage pack, which includes Raspberry Rosé, Strawberry Rosé, White Peach Rosé and Pink Apple Rosé flavors. Each contain only 90 calories, zero sugar and one carb* so whether or not you're a fan of The Bachelor, saying yes to delicious Rosé flavor without the sugar is something everyone (of legal drinking age) can agree on!
Bachelor and Smirnoff Seltzer fans alike will also be in for a treat when signage starring a few familiar faces begins popping up in-stores as well as a few additional surprise appearances in select local markets (more details coming soon). This summer, Smirnoff will also be releasing a limited-time, Bachelor-themed pack featuring the 4 Ways to Rosé options, which includes Raspberry Rosé, Strawberry Rosé, White Peach Rosé and Pink Apple Rosé flavors, for a suggested retail price of
No matter if you're on a journey to find love or just looking for a new hard seltzer, Smirnoff reminds you to please drink responsibly.
*Per 12 fl. oz.-Average Analysis: Calories-90; Carbohydrates-1 G; Protein-0 G; Fat-0
THE BACHELOR and all related characters and elements © & ™
The Smirnoff portfolio offers a variety of options across vodka and flavored malt beverages. Current offerings include the world's number-one selling Smirnoff No. 21 Vodka, the top-selling line of flavors in
From culturally relevant limited editions to new innovations and zero sugar offerings, Smirnoff has always been known for quality and affordability, and prides itself on having something for everyone.
The Smirnoff brand traces its vodka heritage back to 19th century
Follow us on Twitter for news and information about
Celebrating life, every day, everywhere.