Company Announcements

Box Tops for Education Partners with Chance the Rapper for Live Teacher Awards

School fundraising app pledges to donate $300,000 to teachers and schools during Teacher Appreciation Week live shows

MINNEAPOLIS--(BUSINESS WIRE)--May 4, 2020-- During Teacher Appreciation Week, Chance the Rapper will shine a light on teachers like never before through “The Twilight Awards,” a special award show to recognize and thank teachers for all they do each and every day. Through three live broadcasts on Instagram, Chance the Rapper will surprise teachers with supplies, donations and more on behalf of Box Tops for Education to help them continue doing what they do best. Teachers were selected by showing dedication, originality and creativity in helping their students thrive.

For more than 20 years, Box Tops for Education has been focused on helping families easily earn cash for schools. Since its inception, more than 70,000 schools have earned more than $934 million to fund supplies, field trips, playground equipment and more. Through “The Twilight Awards,” Chance will donate $300,000 directly to 10 deserving teachers and schools in need on behalf of Box Tops for Education.

Even though school looks a little different right now, teachers are still at the heart of how our children learn. That’s why 2020 became the right time for Chance the Rapper to launch “The Twilight Awards,” an idea originally concepted with his nonprofit organization SocialWorks in 2017. This inaugural award show will be hosted live on Instagram as a virtual pre-cursor to a larger, ongoing award show that highlights the work of teachers across the country.

After donating $1 million dollars to Chicago Public Schools in 2017 and working with SocialWorks to create the “New Chance: Arts & Literature Fund,” Chance personally connected with teachers and principals while working inside Chicago schools. He quickly realized the need to both recognize and celebrate the work these educators do for students, their families and the community both inside and outside the classroom. To acknowledge and honor them, he developed the idea for “The Twilight Awards,” a national award show highlighting their dedication to students across the country.

“The Twilight Awards” will be broadcast live on Instagram at 7 p.m. CST on May 6, 7 and 8, 2020. Follow @ChancetheRapper on Instagram to watch these special broadcasts and see which teachers Chance the Rapper surprises next.

To help teachers at your favorite schools earn even more, Box Tops for Education will offer Double Box Tops on all receipt scans from May 3-10, 2020.* Download the Box Tops for Education app to start earning for your school. For more information visit www.btfe.com.

*Purchase by 5/10/20. Limit 10 claims per receipt. Offer valid while supplies last up to $250,000 or until end of promotional period, whichever comes first.

About SocialWorks
SocialWorks, founded by Grammy-award-winning musician and humanitarian Chance the Rapper, aims to empower the youth through the arts, education, and civic engagement. Since 2016, SocialWorks has created five initiatives that present youth the opportunity to learn and act on their passions. SocialWorks’ programming focuses on education, mental health, homelessness, and performing and literary arts – directly affecting thousands of youth yearly. Through the initiatives, OpenMike, Warmest Winter, Kids of the Kingdom, The New Chance: Arts & Literature Fund, and My State of Mind, SocialWorks hopes to inspire creativity, build dreams, and advocate for youth success in all its forms.

About Box Tops for Education
America's K-8 schools have earned $934 million through the Box Tops for Education® program since it was founded by General Mills in 1996. More than 70,000 schools use that cash to purchase items such as computers, library books, art supplies, playground equipment and more. Schools can earn up to $20,000 per year by clipping Box Tops on hundreds of participating products. To learn more visit www.btfe.com.

About General Mills
General Mills is a leading global food company whose purpose is to make food the world loves. Its brands include Cheerios, Annie's, Yoplait, Nature Valley, Häagen-Dazs, Betty Crocker, Pillsbury, Old El Paso, Wanchai Ferry, Yoki, BLUE and more. Headquartered in Minneapolis, Minnesota, USA, General Mills generated fiscal 2019 net sales of U.S.$16.9 billion. In addition, General Mills’ share of non-consolidated joint venture net sales totaled U.S.$1.0 billion.

General Mills Media Contacts
Heidi Young, Fast Horse: 952-681-9573 or heidiy@fasthorseinc.com
Media Line: 763-764-6364 or media.line@genmills.com

Chance the Rapper Media Contacts
Rhett Usry, ID: rusry@id-pr.com
Allison Elbl, ID: aelbl@id-pr.com

Source: General Mills

General Mills Media Contacts
Heidi Young, Fast Horse: 952-681-9573 or heidiy@fasthorseinc.com
Media Line: 763-764-6364 or media.line@genmills.com

Chance the Rapper Media Contacts
Rhett Usry, ID: rusry@id-pr.com
Allison Elbl, ID: aelbl@id-pr.com