Mosaic North America Appoints Lee Esmond to Lead U.S. Shopper Marketing
This organizational change allows Mosaic to further integrate its
"We are delighted to have Lee in this new role at Mosaic. A visionary strategist and inspiring leader, she is uniquely positioned to bring the experiential and shopper marketing worlds together into one integrated offering. This move allows us to have a more integrated strategic business approach as the consumer landscape continues to evolve," says
With more than 20 years of experience in marketing, Esmond is uniquely positioned to marry Mosaic's legacy of retail knowledge and executional excellence with technology and artificial intelligence to deliver more efficient, strategic recommendations across all of a brand's dimensions. She is an expert in bringing digital, shopper and experiential together to create programs that grow basket, mind and market share for her clients.
"I am honored to take on this new role and bring the experiential and shopper worlds together for Mosaic and its clients," says Esmond. "The way we discover and purchase new products has changed tremendously – brands must adapt or fade into oblivion, which presents a whole new set of challenges to our clients. To me, this challenge is an exciting one and I could not be more excited to navigate the new shopper marketing world with our people and our clients."
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